{"id":5057,"date":"2010-10-29T18:00:18","date_gmt":"2010-10-29T18:00:18","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=5057"},"modified":"2023-02-27T14:53:33","modified_gmt":"2023-02-27T14:53:33","slug":"la-morte-del-web","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/la-morte-del-web\/","title":{"rendered":"La Morte del Web"},"content":{"rendered":"<p>Sar\u00e0 che siamo ormai vicini al <a title=\"Halloween!\" href=\"http:\/\/it.wikipedia.org\/wiki\/Halloween\">2 Novembre<\/a> ma, accingendomi a scrivere questo articolo, mi sono accorto che troppo spesso ultimamente mi sono trovato ad usare metafore macabre per i miei articoli: l&#8217;ultimo articolo sulla <a title=\"La Morte del SEO\" href=\"\/seo\/google-instant-e-il-seo\">Morte del SEO<\/a>, i <a title=\"I Funerali di IE 6\" href=\"\/web\/il-funerale-di-explore-6\">Funerali di Explorer 6<\/a>, il <a title=\"Testamento digitale con LegacyLocker\" href=\"\/curiosita_dal_web\/il-testamento-digitale\">testamento digitale<\/a> e ora, grazie a <a href=\"http:\/\/www.wired.it\/\">Wired<\/a>, mi ritrovo a parlare della presunta <strong>morte del web<\/strong>. Prometto che cercher\u00f2 di essere pi\u00f9 leggero in futuro&#8230;<\/p>\n<h2>Colpa Nostra e Colpa Loro<\/h2>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5067\" style=\"margin-right: 10px;\" title=\"wiredbig\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/10\/wiredbig1.jpg\" alt=\"wiredbig\" width=\"150\" height=\"204\" \/>L&#8217;edizione italiana della rivista Wired ha recentemente ripubblicato gli articoli del direttore USA Chris Anderson e di Michael Wolff dove viene preannunciata l&#8217;ormai imminente <strong>morte del Web<\/strong> ad opera di monopolisti, come <strong>Facebook e Apple<\/strong> (<em>colpa loro<\/em>) ma anche degli stessi utenti (<em>colpa nostra<\/em>) che sono oramai diventati pigri utilizzatori di <strong>App per iPhone e iPad<\/strong> ritenute pi\u00f9 comode e usabili del vecchio caro browser con tutti i suoi problemi di compatibilit\u00e0. Articoli che hanno suscitato un gran numero di polemiche in seguito alla loro pubblicazione.<\/p>\n<p>Secondo gli autori il web avrebbe preso una &#8220;<em>brutta piega<\/em>&#8221; infilandosi nel tunnel, gi\u00e0 intrapreso dai media tradizionali, che spinge verso la chiusura e l&#8217;accentramento degli utenti e (soprattutto) degli investimenti verso pochi siti di dimensioni elevate (Facebook su tutti) tagliando le gambe ai piccoli. \u00a0Per conto loro anche gli utenti, in seguito alla grande diffusione di apparecchi Mobile (vedi Apple), di console (vedi xBox), dei Social Network, starebbe prendendo l&#8217;abitudine di utilizzare <strong>applicazioni standard a pagamento<\/strong> che distribuiscono contenuti e <strong>software a pagamento<\/strong> invece di utilizzare le risorse potenzialmente inesauribili (e gratuite) del web nel suo complesso.<\/p>\n<p>Prove di questo passaggio epocale sarebbero: la percentuale di traffico che passa su protocollo HTTP (quello dei browser) in costante calo rispetto a quello di altri protocolli dedicati allo <strong>streaming<\/strong>, a <strong>torrent<\/strong>, alle chat\u00a0ecc. La difficolt\u00e0 che si ha nel guadagnare e sopravvivere con l&#8217;advertising online (internet riceve infatti il 10% degli investimenti pubblicitari, mentre la televisione riceve il 40%, a parit\u00e0 di statistiche sul tempo medio di utilizzo).<\/p>\n<h2>E&#8217; davvero cos\u00ec?<\/h2>\n<p>Sicuramente le Applicazioni hanno avuto un grande successo poich\u00e9 si sono ritrovate per cos\u00ec dire a <strong>colmare un vuoto<\/strong> richiesto dagli utenti. La possibilit\u00e0 di ricevere contenuti e aggiornamenti direttamente sul proprio telefono in modo semplice e immediato. Sicuramente il traffico mobile sar\u00e0 in continuo aumento nei prossimi anni e sempre pi\u00f9 utenti navigheranno la rete dal loro smartphone&#8230; tuttavia quanti di voi hanno smesso di navigare dal proprio computer\/laptop? Quanti siti ancora seguite pur non avendo la relativa App e nemmeno la versione ottimizzata per mobile? Applicazioni come Google Doc sono da considerarsi la morte del web chiuso dietro un monopolista tiranno o il successo del software come servizio utilizzabile direttamente online?<\/p>\n<p>Inoltre, notizia di pochi giorni fa: <a title=\"Google riceve il 6.4% del traffico web\" href=\"http:\/\/www.joomlaprovider.it\/news.html?id=83\" target=\"_self\" rel=\"noopener noreferrer\">Google riceve il 6.4% del traffico web globale<\/a> fra tutti i suoi siti. A conferma della tesi di Wired stiamo parlando di uno dei <strong>pi\u00f9 grandi monopolisti <\/strong>che starebbe uccidendo il web. Di contro Google \u00e8 sempre stato un canale che veicola contenuti altrui e non ne produce di propri, che spinge all&#8217;innovazione e alla completa libert\u00e0 del web e l&#8217;unico che, in controtendenza, riesce di fatto a guadagnare con l&#8217;advertising online. La prova che nulla \u00e8 ancora perduto per il web&#8230; Staremo a vedere&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/10\/web_rip_200.gif\" alt=\"La morte del web\" title=\"La morte del web\" width=\"200\" height=\"95\" class=\"alignleft size-full wp-image-5086\" style=\"margin-right: 5px; margin-top: 5px;\"\/><\/p>\n<p>L&#8217;edizione italiana della rivista Wired ha recentemente ripubblicato gli articoli del direttore USA Chris Anderson e di Michael Wolff dove viene preannunciata l&#8217;ormai imminente <strong>morte del Web<\/strong>. Siamo veramente a questo punto?<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[65,61,36,56],"class_list":["post-5057","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-apple","tag-facebook","tag-google","tag-statistiche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 La Morte del Web - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: La Morte del Web. Contattaci per una partnership! 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