{"id":5130,"date":"2010-11-05T18:35:51","date_gmt":"2010-11-05T17:35:51","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=5130"},"modified":"2023-02-27T14:53:31","modified_gmt":"2023-02-27T14:53:31","slug":"e-mail-marketing-i-dati-del-2010","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/e-mail-marketing-i-dati-del-2010\/","title":{"rendered":"E-Mail Marketing: i dati del 2010"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5168\" style=\"margin-right: 10px;\" title=\"Email Marketing: dati e statistiche\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/11\/mails.png\" alt=\"Email Marketing: dati e statistiche\" width=\"128\" height=\"128\" \/>Uno studio pubblicato da <a title=\"ContactLab: email marketing\" href=\"http:\/\/www.contactlab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Lab<\/a>, azienda specializzata in direct e e-mail marketing, analizza in modo molto interessante gli ultimi dati in merito all&#8217;<strong>utilizzo della posta elettronica<\/strong> ed al rapporto degli utenti con le <strong>newsletter<\/strong>. Lo studio \u00e8 stato condotto su quasi 5000 persone di diversi paesi europei, fra cui l&#8217;Italia rivelandone abitudini e tendenze. Vediamo l&#8217;analisi in dettaglio.<\/p>\n<h2>Il Campione<\/h2>\n<p>Il campione di analisi dello studio \u00e8 di\u00a0<strong>4853 individui<\/strong> divisi fra Italia, Spagna, Francia, Germania e Regno Unito ed \u00e8 suddiviso fra uomini e donne, in base all&#8217;et\u00e0 ed in base alla <strong>frequenza di connessione<\/strong> ad internet in modo analogo alla distribuzione nei paesi analizzati.<\/p>\n<h2>Utilizzo delle Posta<\/h2>\n<p>I primi dati\u00a0del sondaggio riguardano l&#8217;<strong>utilizzo della posta elettronica<\/strong>: gli intervistati hanno dichiarato di avere, in media, di 2.3 caselle di posta. Il 46% degli intervistati inoltre dichiara di utilizzare, oltre all&#8217;email standard, anche sistemi di messaggistica live (come MSN messanger) o la &#8220;posta interna&#8221; di community e social network (40%). L&#8217;Italia si distingue inoltre per per una percentuale molto elevata di utenti che inviano di <strong>SMS da internet<\/strong> 32% a fronte di una media europea del 17%.<\/p>\n<p>Per quanto riguarda gli strumenti da cui si accede alla lettura delle mail al primo posto c&#8217;\u00e8 (ancora) il computer fisso, in calo rispetto al 2009 dal 79% al 76% degli intervistati. Secondo posto per i Notebook mentre al terzo troviamo, in notevole crescita <strong>l&#8217;accesso da SmartPhone e apparecchi mobile<\/strong>, passati dal 8% al 27%. Trend di crescita del mobile che \u00a0troviamo anche in molte statistiche relative ai servizi web.<\/p>\n<h2>L&#8217;utilizzo delle Newsletter<\/h2>\n<p>Per quanto riguarda le Newsletter il sondaggio rivela che una persona riceve in media dalle 23 alle 30 mail al giorno di cui <strong>dai 5 ai 9 messaggi risultano essere mail informative e commerciali<\/strong>. Al primo posto la Francia dove si \u00e8 riscontrata la pi\u00f9 alto tasso di iscrizioni a newsletter informative.<\/p>\n<p>Fra &#8220;i temi&#8221; pi\u00f9 frequenti delle comunicazione mail vi sono: viaggi e turismo (al primo posto con il 42% di utenti iscritti), \u00a0offerte di lavoro con il 34% ed i messaggi di associazioni e community.<\/p>\n<p>Il 18% degli intervistati risulta iscritto a newsletter di siti di Ecommerce, il 43% di questi (ed \u00e8 il dato pi\u00f9 interessante dello studio) ha dichiarato di aver compiuto almeno <strong>un acquisto diretto in seguito ad un &#8220;click&#8221; effettuato su una mail informativa.<\/strong> Chi compra online da newsletter, per lo pi\u00f9, ripete gli ordini: il 32% ha acquistato in questo modo fra le 3 e le 5 volte.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5190\" title=\"Newsletter e Ecommerce\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/11\/ecommerce.png\" alt=\"Newsletter e Ecommerce\" width=\"454\" height=\"280\" \/><\/p>\n<h2>Conclusioni<\/h2>\n<p>Lo studio dimostra ancora una volta l&#8217;efficacia di questo <strong><a title=\"Web Marketing\" href=\"https:\/\/www.artera.net\/it\/blog\/tag\/web-marketing\">strumento di marketing<\/a><\/strong> che permette di rimanere in contatto con i propri clienti in modo semplice, diretto e, soprattutto, molto efficace e che permette di diffondere ad un pubblico pi\u00f9 vasto le proprie propose ed offerte <strong>allargando il proprio mercato<\/strong>.<\/p>\n<p>Per scaricare il documento completo con tutti i dati di potrete andare a questo indirizzo: www.contactlab.com\/email-marketing-consumer-report<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5168\" title=\"Email Marketing: dati e statistiche\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2010\/11\/mails.png\" alt=\"Email Marketing: dati e statistiche\" width=\"128\" height=\"128\" style=\"margin-right: 10px;\"\/>Uno studio pubblicato da <a title=\"ContactLab: email marketing\" href=\"http:\/\/www.contactlab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Lab<\/a>, azienda specializzata in direct e e-mail marketing, analizza in modo molto interessante gli ultimi dati in merito all&#8217;<strong>utilizzo della posta elettronica<\/strong> ed al rapporto degli utenti con le <strong>newsletter<\/strong>. Lo studio \u00e8 stato condotto su quasi 5000 persone di diversi paesi europei, fra cui l&#8217;Italia rivelandone abitudini e tendenze. Vediamo l&#8217;analisi in dettaglio.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[130,56,48],"class_list":["post-5130","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-newsletter","tag-statistiche","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 E-Mail Marketing: i dati del 2010 - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: E-Mail Marketing: i dati del 2010. Contattaci per una partnership! 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