{"id":6723,"date":"2011-03-22T18:38:12","date_gmt":"2011-03-22T18:38:12","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=6723"},"modified":"2023-02-27T14:50:30","modified_gmt":"2023-02-27T14:50:30","slug":"adv-facebook-decide-di-bannare-adsense","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/adv-facebook-decide-di-bannare-adsense\/","title":{"rendered":"Adv, Facebook decide di bannare adsense"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-6797\" style=\"margin-right: 10px;\" title=\"facebook-logo\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/03\/facebook-logo.png\" alt=\"\" width=\"120\" height=\"120\" \/>Al primo posto, nei piani dello staff di <strong> Facebook,<\/strong> viene la monetizzazione degli sviluppatori. Per questo motivo, dunque,<strong> meglio interrompere i rapporti con \u00a0<a title=\"AdSense\" href=\"https:\/\/www.google.com\/accounts\/ServiceLogin?service=adsense&amp;rm=hide&amp;fpui=3&amp;nui=15&amp;alwf=true&amp;ltmpl=adsense&amp;passive=true&amp;continue=https%3A%2F%2Fwww.google.com%2Fadsense%2Fgaiaauth2%3Fhl%3Dit%26subid%3Dit-it-ha-bk%26sourceid%3Daso%26medium%3Dha&amp;followup=https%3A%2F%2Fwww.google.com%2Fadsense%2Fgaiaauth2%3Fhl%3Dit%26subid%3Dit-it-ha-bk%26sourceid%3Daso%26medium%3Dha&amp;hl=it\">AdSense<\/a><\/strong>, \u00a0il circuito pubblicitario di Google. Questa la decisione presa dal boss Mark Zuckerberg, che nei giorni scorsi ha reso nota la lista delle fonti autorizzate per la diffusione di pubblicit\u00e0 sulle pagine del social network. Come lecito attendersi, l\u2019assenza di AdSense ha suscitato enorme scalpore. Una scelta che suona come <strong>un colpo basso<\/strong> da parte di Facebook, ma non si pu\u00f2 escludere anche un <strong>rifiuto da parte di Google <\/strong>ne confronti delle nuove condizioni.<\/p>\n<h3>I dubbi degli sviluppatori<\/h3>\n<p><strong>Anche Amazon <\/strong>ha scelto di seguire questa linea,\u00a0 non esitando di fronte alle nuove condizioni a tirarsi fuori dall\u2019advertising sul social network di Palo Alto. Come in un effetto domino, \u00e8 arrivata puntuale la reazione degli <strong>sviluppatori: in molti hanno protestato contro la mancanza di un sistema di advertising di alto livello, chiedendo il reintegro <\/strong>di AdSense. In assenza del servizio, infatti, \u00a0gli sviluppatori trovano vincolati i \u00a0propri guadagni a startup che non offrono sufficienti garanzie di successo.<\/p>\n<h3>Da soli \u00e8 meglio<\/h3>\n<p>Secondo alcuni analisti, per\u00f2, la mossa di Facebook potrebbe inserirsi all\u2019interno di un piano ben definito: <strong>creare una propria piattaforma pubblicitaria<\/strong>, capace di competere con Mountian View. Tirando fuori dal cassetto,per esempio, <strong>il progetto \u00a0AdSeed <\/strong>ipotizzato qualche anno fa.<\/p>\n<h3>Contatti adeguati e milioni di click<\/h3>\n<p>Al di l\u00e0 delle ipotesi, un dato \u00e8 certo: Facebook intende espandere il proprio raggio d\u2019azione, prova ne sono anche i <strong>flirt con Microsoft e Bing<\/strong>. Il social network dal canto suo pu\u00f2 contare su una preziosa agenda di contatti con editori e advertiser. A favore di Facebook bisogna poi citare le <strong>decine di milioni di \u201cMi Piace\u201d<\/strong> cliccati in tutto il mondo, uno strumento immediato ed efficace per conoscere i gusti, le preferenze, e dunque poter organizzare campagne pubblicitarie ad hoc per \u00a0oltre 500 milioni di utenti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-6797\" style=\"margin-right: 10px;\" title=\"facebook-logo\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/03\/facebook-logo.png\" alt=\"\" width=\"120\" height=\"120\" \/>Al primo posto, nei piani dello staff di <strong><a title=\"Facebook\" href=\"http:\/\/www.facebook.com\"> Facebook,<\/a><\/strong> viene la monetizzazione degli sviluppatori. Per questo motivo, dunque,<strong> meglio interrompere i rapporti con \u00a0<a title=\"AdSense\" href=\"https:\/\/www.google.com\/accounts\/ServiceLogin?service=adsense&amp;rm=hide&amp;fpui=3&amp;nui=15&amp;alwf=true&amp;ltmpl=adsense&amp;passive=true&amp;continue=https%3A%2F%2Fwww.google.com%2Fadsense%2Fgaiaauth2%3Fhl%3Dit%26subid%3Dit-it-ha-bk%26sourceid%3Daso%26medium%3Dha&amp;followup=https%3A%2F%2Fwww.google.com%2Fadsense%2Fgaiaauth2%3Fhl%3Dit%26subid%3Dit-it-ha-bk%26sourceid%3Daso%26medium%3Dha&amp;hl=it\">AdSense<\/a><\/strong>, \u00a0il circuito pubblicitario di Google. Questa la decisione presa dal boss Mark Zuckerberg.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,61,36,159],"class_list":["post-6723","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising","tag-facebook","tag-google","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Adv, Facebook decide di bannare adsense - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Adv, Facebook decide di bannare adsense. Contattaci per una partnership! 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