{"id":6994,"date":"2011-04-13T17:18:36","date_gmt":"2011-04-13T15:18:36","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=6994"},"modified":"2023-02-27T14:50:22","modified_gmt":"2023-02-27T14:50:22","slug":"gmail-ladv-diventa-a-misura-di-utente","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/","title":{"rendered":"Gmail, l&#8217;adv diventa a misura di utente"},"content":{"rendered":"<p><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo.jpg\"><\/a><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo.jpg\"><\/a><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-7032\" title=\"Gmail \" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg\" alt=\"\" width=\"200\" height=\"103\" \/><\/a>Un <strong>servizio di <a id=\"ed_Id_2\">advertising<\/a> personalizzato<\/strong>, in grado di sfruttare la posta prioritaria per valutare i reali interessi degli utenti. Google ha annunciato e gi\u00e0 avviato\u00a0l&#8217;introduzione\u00a0di nuovi strumenti per la gestione degli annunci su <strong>Gmail<\/strong>. Ma tranquilli, gli utenti, soprattutto i\u00a0pi\u00f9 riservati, i pi\u00f9 strenui difensori della privacy, <strong>potranno disattivare <\/strong>il tutto attraverso le impostazioni della webmail.<\/p>\n<h3>Nessuna celebrazione, profilo basso<\/h3>\n<p>Nessuna campagna ufficiale, nessun annuncio sul blog ufficiale. A Mountain View anno deciso di implementare il nuovo pacchetto di strumenti con un <strong>aggiornamento sul Security Center<\/strong> di Gmail. Una politica strategica &#8220;in sordina&#8221;, dietro cui si nasconde l&#8217;intenzione di <strong>migliorare ulteriormente <\/strong>un servizio che per numero di contatti\u00a0si colloca al terzo posto nella scena globale.<\/p>\n<h3>Annunci mirati, mai casuali<\/h3>\n<p>Tutto ruota intorno al principio dell&#8217;adv come seconda pelle di ogni account della G maiuscola: il nuovo pacchetto \u00e8 <strong>in grado di imparare i gusti e gli interessi degli utenti <\/strong>semplicemente analizzando il comportamento tenuto sulle email. Come si legge in una nota ufficiale pubblicata nei giorni scorsi sul sito, in casa Google sono convinti che \u00abla visualizzazione di pubblicit\u00e0 pertinente offra <strong>pi\u00f9 valore agli utenti rispetto alla visualizzazione di popup casuali o annunci banner non mirati<\/strong>\u00bb. Precisando poi che \u00abi contenuti delle email o altre informazioni che potrebbero consentire di identificare personalmente l&#8217;utente non vengono mai condivisi con gli inserzionisti\u00bb.<\/p>\n<div>\n<div>\n<h3>Vantaggi per privati e operatori<\/h3>\n<p>Le campagne &#8211; cos\u00ec ha rassicurato Google &#8211; saranno numericamente inferiori\u00a0rispetto a quelle attualmente\u00a0visualizzate, ma pi\u00f9 rilevanti. Qui si legge la potenziale utilit\u00e0 dell&#8217;adv &#8220;ad personam&#8221;, sia per l&#8217;utente che potr\u00e0 ricevere <strong>solo annunci di suo reale interesse<\/strong>, sia per gli operatori del settore che potranno mirare meglio le proprie\u00a0strategie di marketing.<\/p>\n<h3>Step By Step<\/h3>\n<p>A dirla tutta, per\u00f2, <strong>gi\u00e0\u00a0da tempo Gmail analizza il contenuti delle email <\/strong>per visualizzare la pubblicit\u00e0 correlata con i contenuti della posta elettronica. Di qui, compiere il passo successivo, come dichiarato dal direttivo di Google, \u00e8 stato breve: attribuire agli annunci lo stesso principio che regla l&#8217;importanza dei messaggi in entrata per l&#8217;utenza.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo.jpg\"><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo.jpg\"><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-7032\" title=\"Gmail \" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg\" alt=\"\" width=\"200\" height=\"103\" \/><\/a><\/a><\/a>Un <strong>servizio di <a id=\"ed_Id_2\">advertising<\/a> personalizzato<\/strong>, in grado di sfruttare la posta prioritaria per valutare i reali interessi degli utenti. <a title=\"Google\" href=\"http:\/\/www.google.it\/\">Google<\/a> ha annunciato e gi\u00e0 avviato\u00a0l&#8217;introduzione\u00a0di nuovi strumenti per la gestione degli annunci su <strong>Gmail<\/strong>. Ma tranquilli,\u00a0 gli utenti, soprattutto i\u00a0pi\u00f9 riservati, i pi\u00f9 strenui difensori della privacy, <strong>potranno disattivare <\/strong>il tutto attraverso le impostazioni della webmail.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,136,170,36],"class_list":["post-6994","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising","tag-email-aziendale","tag-gmail","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gmail, l&#039;adv diventa a misura di utente - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gmail, l&#039;adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Gmail, l&#039;adv diventa a misura di utente - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Gmail, l&#039;adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-13T15:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Gmail, l&#8217;adv diventa a misura di utente\",\"datePublished\":\"2011-04-13T15:18:36+00:00\",\"dateModified\":\"2023-02-27T14:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/gmail-logo1.jpg\",\"keywords\":[\"advertising\",\"email aziendale\",\"Gmail\",\"Google\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/\",\"name\":\"\u2022 Gmail, l'adv diventa a misura di utente - Artera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/gmail-logo1.jpg\",\"datePublished\":\"2011-04-13T15:18:36+00:00\",\"dateModified\":\"2023-02-27T14:50:22+00:00\",\"description\":\"Leggi dal blog: Gmail, l'adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/gmail-logo1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/04\\\/gmail-logo1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/gmail-ladv-diventa-a-misura-di-utente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gmail, l&#8217;adv diventa a misura di utente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2022 Gmail, l'adv diventa a misura di utente - Artera","description":"Leggi dal blog: Gmail, l'adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/","og_locale":"it_IT","og_type":"article","og_title":"\u2022 Gmail, l'adv diventa a misura di utente - Artera","og_description":"Leggi dal blog: Gmail, l'adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","og_url":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2011-04-13T15:18:36+00:00","article_modified_time":"2023-02-27T14:50:22+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg","type":"","width":"","height":""}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Gmail, l&#8217;adv diventa a misura di utente","datePublished":"2011-04-13T15:18:36+00:00","dateModified":"2023-02-27T14:50:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/"},"wordCount":355,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg","keywords":["advertising","email aziendale","Gmail","Google"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/","url":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/","name":"\u2022 Gmail, l'adv diventa a misura di utente - Artera","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg","datePublished":"2011-04-13T15:18:36+00:00","dateModified":"2023-02-27T14:50:22+00:00","description":"Leggi dal blog: Gmail, l'adv diventa a misura di utente. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/04\/gmail-logo1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/gmail-ladv-diventa-a-misura-di-utente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Gmail, l&#8217;adv diventa a misura di utente"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/6994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=6994"}],"version-history":[{"count":6,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/6994\/revisions"}],"predecessor-version":[{"id":217976,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/6994\/revisions\/217976"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=6994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=6994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=6994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}