{"id":7170,"date":"2011-05-10T17:17:04","date_gmt":"2011-05-10T15:17:04","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=7170"},"modified":"2023-02-27T14:49:52","modified_gmt":"2023-02-27T14:49:52","slug":"gli-italiani-sempre-piu-acquirenti-on-line","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/gli-italiani-sempre-piu-acquirenti-on-line\/","title":{"rendered":"Gli italiani sempre pi\u00f9 acquirenti &#8220;on-line&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-7193\" style=\"margin-right: 10px;\" title=\"Ecommerce\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/ecommerce-icon-big.png\" alt=\"\" width=\"126\" height=\"139\" \/>Viaggia spedita la <strong>crescita degli acquisti on-line<\/strong>. Nonostante la cronica lentezza a metabolizzare le novit\u00e0, <strong>gli italiani stanno rispondendo efficacemente<\/strong> di fronte alle opportunit\u00e0 dell&#8217;ecommerce. Il 34% dichiara di acquistare beni e servizi almeno una volta a settimana, il 28% lo fa in occasioni particolari, l\u201911% in forma del tutto casuale. Questi\u00a0i numeri emersi da un&#8217;indagine eseguita dalla <a title=\"Camera di commercio di Milano\" href=\"http:\/\/www.mi.camcom.it\/\">Camera di Commercio di Milano<\/a>, che evidenzia anche un incremento del 7% per quanto concerne le imprese presenti sulla scena virtuale.<\/p>\n<h3>Tra nuove abitudini e vecchie ruggini<\/h3>\n<p><strong>Pacchetti viaggio, abbigliamento e articoli sportivi, acquisti\u00a0di natura economico-finanziaria<\/strong>. Sono queste i &#8220;campi d&#8217;azione&#8221; privilegiati dal campione in questione, con modalit\u00e0 di pagamento che oscillano tra il <strong>contrassegno, le carte prepagate<\/strong>, le carte di credito e, in minor parte, i bonifici bancari, Se la tendenza mostra segnali incoraggianti, <strong>rimane da superare un certo disorientamento <\/strong>&#8211; per il 70% del campione intervistato &#8211; nei sistemi e nelle procedure dell\u2019ecommerce, nonch\u00e8 del vocabolario specifico. <a title=\"Phishing\" href=\"http:\/\/it.wikipedia.org\/wiki\/Phishing\">Phising<\/a>, <a title=\"Crittografia\" href=\"http:\/\/it.wikipedia.org\/wiki\/Crittografia\">crittografia<\/a>, <a title=\"Firewall\" href=\"http:\/\/it.wikipedia.org\/wiki\/Firewall\">firewall<\/a> e <a title=\"Host\" href=\"http:\/\/it.wikipedia.org\/wiki\/Host\">host<\/a> sono <strong>termini ancora poco masticati <\/strong>dagli internatuti dello stivale, cos\u00ec almeno hanno dimostrato le domande a bruciapelo inserite nell&#8217;indagine.<\/p>\n<h3>Diffidenti s\u00ec, ma con il fiuto degli affari<\/h3>\n<p>Gli italiani mostrano <strong>buona fiducia <\/strong>nei confronti del commercio virtuale, ma sono piuttoso guardinghi di fronte ai rischi potenziali: il 34% degli intervistati punta il dito contro frodi e truffe, il 18% ha paura di acquistare merci o servizi illegali. Al <strong>timore per la sicurezza dei minori <\/strong>in rete (cos\u00ec per il 42%) e la scarsa percezione di fronte all\u2019affidabilit\u00e0 delle transazioni (24%), fa\u00a0da contraltare tutta una serie di <strong>vantaggi: i prezzi bassi (39%) e la comodit\u00e0 (29%)<\/strong>, l&#8217;opportunit\u00e0 di avere assistenza continua e senza vincoli di orari (18%).<\/p>\n<p>Scena tricolore\u00a0insomma &#8220;work-in-progress&#8221;: ancora sospesa tra propensione e conservatorismo, ma la porta della novit\u00e0 ormai \u00e8 aperta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-7193\" style=\"margin-right: 10px;\" title=\"Ecommerce\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/ecommerce-icon-big.png\" alt=\"\" width=\"126\" height=\"139\" \/>Viaggia spedita la <strong>crescita degli acquisti on-line<\/strong>. Nonostante la cronica lentezza a metabolizzare le novit\u00e0, <strong>gli italiani stanno rispondendo efficacemente<\/strong> di fronte alle opportunit\u00e0 dell&#8217;ecommerce. Il 34% dichiara di acquistare beni e servizi almeno una volta a settimana, il 28% lo fa in occasioni particolari, l\u201911% in forma del tutto casuale. Questi\u00a0i numeri emersi da un&#8217;indagine eseguita dalla <a title=\"Camera di commercio di Milano\" href=\"http:\/\/www.mi.camcom.it\/\">Camera di Commercio di Milano<\/a>, che evidenzia anche un incremento del 7% per quanto concerne le imprese presenti sulla scena virtuale.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,56,48],"class_list":["post-7170","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-statistiche","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gli italiani sempre pi\u00f9 acquirenti &quot;on-line&quot; - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gli italiani sempre pi\u00f9 acquirenti &quot;on-line&quot;. 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