{"id":7293,"date":"2011-05-19T15:13:18","date_gmt":"2011-05-19T13:13:18","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=7293"},"modified":"2023-02-27T14:49:48","modified_gmt":"2023-02-27T14:49:48","slug":"ecommerce-in-italia-i-numeri-di-netcomm","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-in-italia-i-numeri-di-netcomm\/","title":{"rendered":"Ecommerce in Italia: i numeri di Netcomm"},"content":{"rendered":"<p><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/logo_ecommerceforum2011.png\"><img decoding=\"async\" class=\"alignleft size-full wp-image-7303\" style=\"margin: 0 10px 10px 0;\" title=\"logo_ecommerceforum2011\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/logo_ecommerceforum2011.png\" alt=\"\" width=\"245\" height=\"64\" \/><\/a>&#8220;<em>Questo \u00e8 l&#8217;anno dell&#8217;ecommerce<\/em>&#8220;. Con questa dichiarazione il presidente di Netcomm, Roberto Liscia, ha dato ieri il via all&#8217;edizione 2011 dell&#8217;<a href=\"http:\/\/www.ecommerceforum.it\/ecommerceforum2011\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ecommerce Forum<\/a>, l&#8217;evento organizzato dal consorzio Netcomm che raduna tutti i maggiori esperti del settore per fare il punto della situazione relativamente allo stato e, soprattutto, alle prospettive dell&#8217;ecommerce nel nostro paese.<\/p>\n<p>L&#8217;evento ha avuto un successo notevole, rispetto all&#8217;anno scorso il numero dei partecipanti \u00e8 cresciuto sensibilmente tanto che si parla di spostare l&#8217;edizione 2012 da Palazzo Mezzanote alla fiera Milano per poter accogliere tutti gli interessati.<\/p>\n<p>La partecipazione crescente all&#8217;evento rispecchia fedelmente le cifre esposte da Netcomm dal Politecnico di Milano nella prima parte della giornata, cifre che parlano di un settore ecommerce in Italia che ha definitivamente superato lo stallo del 2009 e che guarda al futuro con <strong>numeri veramente interessanti<\/strong>.<br \/>\nLa crescita anno su anno tra il <strong>2009 e il 2010 segna un netto +14%<\/strong> portando il fatturato complessivo del settore online a <strong>6.6 miliardi di euro<\/strong>. Ma pi\u00f9 interessanti ancora sono i dati previsti per il 2011 (calcolati sulla base del primo trimestre) che confermano la tendenza e parlano di <strong>un +19% <\/strong>(che porterebbe il fatturato totale a circa 8 miliardi di euro).<\/p>\n<p>Oltre ai numeri pi\u00f9 importanti, quelli sul fatturato complessivo, alcune delle cifre presentate nella fase iniziale della giornata danno alcune indicazioni interessanti e, in alcuni casi, inaspettate: ad esempio la ricerca indica che ben il <strong>30% degli acquirenti online ha pi\u00f9 di 50 anni<\/strong>; Pi\u00f9 del 10% degli acquirenti ha effettuato pi\u00f9 di 20 acquisti in un anno indice di grande soddisfazione della clientela.<\/p>\n<p>Fra le osservazioni ed i commenti, due sono le note pi\u00f9 interessanti secondo noi: la prima riguarda le opportunit\u00e0 che si vengono a creare online per un&#8217;azienda che ha gi\u00e0 un proprio business tradizionale. Dai dati risulta che online si pu\u00f2 generare il <strong>5% in pi\u00f9 di fatturato<\/strong> e che questo non va minimamente ad impattare sui canali tradizionali. A supporto di questo dato, la seconda osservazione interessante, riguarda le abitudini di acquisto dei navigatori: in gran parte (circa il 48%) gli ordini online vengono effettuati dopo cena, in serata o in nottata. L&#8217;ecommerce \u00e8 un canale di crescita completare ai mezzi tradizionali di vendita.<\/p>\n<p>Nel complesso<strong> l&#8217;ecommerce in Italia<\/strong> gode di ottima salute anche se, nonostante tutti gli sforzi,\u00a0risultiamo ancora e il fanalino di coda dell&#8217;Europa. Oltre alle note carenze infrastrutturali, sembra che il pi\u00f9 grande difetto del settore nel nostro paese sia la<strong> mancanza dell&#8217;offerta<\/strong>: sono ancora poche le aziende che sono scese in campo per vendere online. Gli acquirenti sembrano ormai pronti e maturi ma serve uno sforzo maggiore da parte delle aziende per raggiungere le quote di fatturato degli altri paesi europei.<\/p>\n<p>Dopo le prime presentazioni dei dati generali, la giornata del forum \u00e8 proseguita in diverse sale dove vi sono stati diversi incontri tenuti da soci del consorzio in merito a diversi aspetti connessi al mondo dell&#8217;ecommerce ed in particolare rivolti al mondo del marketing online.<\/p>\n<p>Di particolare interesse, visto il relatore, \u00e8 stata la presentazione di <strong>Google Italia<\/strong>. La presentazione di Google \u00e8 stata incentrata partcolarmente sul nuovo servizio <a href=\"http:\/\/www.google.it\/shopping\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a>, un canale assolutamente interessante (e gratuito) per aumentare la visibilit\u00e0 dei prodotti del proprio store e sui servizi di <strong>Google per il mobile<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/logo_ecommerceforum2011.gif\"><img decoding=\"async\" class=\"alignleft size-full wp-image-7303\" style=\"margin: 0 10px 10px 0;\" title=\"logo_ecommerceforum2011\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/logo_ecommerceforum2011.gif\" alt=\"\" width=\"245\" height=\"64\" \/><\/a>&#8220;<em>Questo \u00e8 stato l&#8217;anno dell&#8217;ecommerce<\/em>&#8220;. Con questa dichiarazione il presidente di Netcomm, Roberto Liscia, ha dato ieri il via all&#8217;edizione 2011 dell&#8217;<a href=\"http:\/\/www.ecommerceforum.it\/ecommerceforum2011\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ecommerce Forum<\/a>, l&#8217;evento organizzato dal consorzio Netcomm che raduna tutti i maggiori esperti del settore per fare il punto della situazione relativamente allo stato e, soprattutto, alle prospettive dell&#8217;ecommerce nel nostro paese.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[134,56],"class_list":["post-7293","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-ecommerce-forum","tag-statistiche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Ecommerce in Italia: i numeri di Netcomm - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Ecommerce in Italia: i numeri di Netcomm. 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=7293"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7293\/revisions"}],"predecessor-version":[{"id":216651,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7293\/revisions\/216651"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=7293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=7293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=7293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}