{"id":7446,"date":"2011-05-31T15:57:01","date_gmt":"2011-05-31T13:57:01","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=7446"},"modified":"2023-02-27T14:49:44","modified_gmt":"2023-02-27T14:49:44","slug":"gli-italiani-e-le-mail-un-legame-ormai-indissolubile","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/gli-italiani-e-le-mail-un-legame-ormai-indissolubile\/","title":{"rendered":"Gli italiani e l&#8217;e-mail, un legame ormai indissolubile"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-7448\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/e-mail-300x246.jpg\" alt=\"\" width=\"120\" \/>Gli <strong>italiani<\/strong> non sanno pi\u00f9 vivere senza la <strong>posta elettronica.<\/strong> Dispongono in media di <strong>2,6 caselle e-mail<\/strong> a testa, che vengono controllate per\u00a0un tempo di <strong>almeno 60 minuti al giorno<\/strong>. Ma c&#8217;\u00e8 anche chi dedica fino a 4 ore\u00a0per leggere una\u00a0sfilza di messaggi che pu\u00f2 superare e abbondantemente quota 100. I numeri, piuttosto eclatanti, arrivano dall&#8217;indagine <strong>\u201cEmail Marketing Trends 2011\u201d<\/strong> realizzata dalle agenzie MagNews e <a title=\"Nielsen\" href=\"http:\/\/it.nielsen.com\/site\/index.shtml\">Nielsen<\/a>.<\/p>\n<h3>Quattro profili dominanti<\/h3>\n<p>Un studio condotto con l&#8217;obiettivo di tracciare le abitudini dei &#8220;mailers&#8221; nostrani, e di individuare dei <strong>gradienti di utilizzo<\/strong>. Quattro per la precisione\u00a0risultano i\u00a0profili emersi: <strong>evoluti, follower, pragmatici e indifferenti<\/strong>. La categoria pi\u00f9 popolata \u00e8 quella dei pragmatici, circa il 50% del campione preso in esame. Si tratta di utenti che utilizzano il servizio circa un&#8217;ora al giorno, per compiere operazioni di ogni tipo, comprese le transazioni bancarie. Una fauna popolata soprattutto di <strong>donne under40<\/strong>, gli uomini della stessa fascia di et\u00e0 si dividono invece tra i follower &#8211; habitu\u00e8 quotidiani, pronti a scaricare fino a <strong>30 messaggi al giorno <\/strong>&#8211;\u00a0e gli indifferenti, ovvero i pi\u00f9 distaccati, quelli che in sostanza si vedono recapitati meno di 5 messaggi ogni 24 ore.<\/p>\n<h3>Si superano anche le cifre a due zeri<\/h3>\n<p>Dalla parte opposta &#8211; circa il 6% del campione\u00a0&#8211; abbiamo invece la categoria degli appassionati del web, gli evoluti, quelli che la chiocciolina la controllano abitualmente<strong> anche sullo smart-phone<\/strong>, per una cascata di attivit\u00e0 in entrata che supera abbondantemente i due zeri. In genere<strong> uomini, tra i 35 e i 37 anni<\/strong>, gli evoluti sono la punta di diamante di quel 74% di italiani che non riesce ad immaginarsi una vita senza lettere virtuali.<\/p>\n<h3>Graditi gli ambiti lavoro e viaggi<\/h3>\n<p>Da sottolineare inoltre l&#8217;attitudine generale degli intervistati, <strong>propensi a ricevere email e promozioni<\/strong>, al patto che la cosa non si renda eccessivamente invasiva. <strong>Il mittente \u00e8 un elemento fondamentale <\/strong>del messaggio, le <a title=\"Newsletter\" href=\"http:\/\/it.wikipedia.org\/wiki\/Newsletter\">newsletter<\/a> pi\u00f9 gradite riguardano <strong>viaggi e aggiornamento professionale<\/strong>, un\u00a0ambito che vede l&#8217;utenza molto impegnata\u00a0anche nelle\u00a0operazioni in uscita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-7448\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/05\/e-mail-300x246.jpg\" alt=\"\" width=\"120\" \/>Gli <strong>italiani<\/strong> non sanno pi\u00f9 vivere senza la <strong>posta elettronica.<\/strong> Dispongono in media di <strong>2,6 caselle e-mail<\/strong> a testa, che vengono controllate per\u00a0un tempo di <strong>almeno 60 minuti al giorno<\/strong>. Ma c&#8217;\u00e8 anche chi dedica fino a 4 ore\u00a0per leggere una\u00a0sfilza di messaggi che pu\u00f2 superare e abbondantemente quota 100. I numeri, piuttosto eclatanti, arrivano dall&#8217;indagine <strong>\u201cEmail Marketing Trends 2011\u201d<\/strong> realizzata dalle agenzie <a title=\"Magnews\" href=\"http:\/\/www.magnews.it\/it\">MagNews <\/a>e <a title=\"Nielsen\" href=\"http:\/\/it.nielsen.com\/site\/index.shtml\">Nielsen<\/a>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[74,138,56],"class_list":["post-7446","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-internet","tag-posta-elettronica","tag-statistiche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gli italiani e l&#039;e-mail, un legame ormai indissolubile - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gli italiani e l&#039;e-mail, un legame ormai indissolubile. 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=7446"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7446\/revisions"}],"predecessor-version":[{"id":217899,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/7446\/revisions\/217899"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=7446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=7446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=7446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}