{"id":7521,"date":"2011-06-09T12:01:42","date_gmt":"2011-06-09T10:01:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=7521"},"modified":"2023-02-27T14:49:03","modified_gmt":"2023-02-27T14:49:03","slug":"web-semantico-e-schema-org","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/web-semantico-e-schema-org\/","title":{"rendered":"Web semantico e schema.org"},"content":{"rendered":"

\"\"<\/a>Nel primo post di quest’anno<\/strong> avevamo ipotizzato che il 2011 potesse essere l’anno della diffusione su ampio raggio dell’HTML5 e dell’inizio della migrazione delle informazioni su internet verso il web semantico<\/a>. Sono gi\u00e0 passati 5 mesi e proprio qualche giorno fa i tre grandi motori di ricerca hanno annunciato la collaborazione<\/a> per avvicinarsi alla definizione di un vocabolario comune<\/em> cos\u00ec da ottenere pagine web contenenti informazioni strutturate con il corretto markup semantico<\/strong>.<\/p>\n

L’obiettivo di Google & co. \u00e8 di rendere il web pi\u00f9 ricco ed utile<\/em>. La prospettiva \u00e8 quella di ottenere risultati di maggiore interesse a livello semantico per quando ricercato. In particolare, se ad esempio, cercassi su un motore di ricerca il titolo di un film, sarei molto contento di ottenere a prima vista le informazioni strettamente collegate al film come: regista, durata, attori, ecc…<\/p>\n

La modalit\u00e0 che schema.org<\/a> presenta per organizzare le informazioni contenute nelle nostre pagine web \u00e8 legata alla definizione di cosa \u00e8 una porzione di informazioni. Come gi\u00e0 abbiamo mostrato in passato con i microdata<\/a>, la sintassi \u00e8 la stessa, possiamo identificare e comprendere senza problemi un esempio:<\/p>\n

[html]
\n<div>
\n<h1>Bastardi senza gloria<\/h1>
\n <span>Regista: Quentin Tarantino<\/span>
\n <span>Guerra, azione<\/span>
\n <a href="http:\/\/www.youtube.com\/watch?v=KrcNA3tBqE8">Trailer<\/a>
\n<\/div>
\n[\/html]<\/p>\n

schema.org<\/strong> consiglia di trasformare il codice in:<\/p>\n

[html]
\n<div itemscope itemtype="http:\/\/schema.org\/Movie">
\n<h1 itemprop="name">Bastardi senza gloria<\/h1>
\n <span>Regista: <span itemprop="director">Quentin Tarantino<\/span><\/span>
\n <span itemprop="genre">Guerra, azione<\/span>
\n <a href="http:\/\/www.youtube.com\/watch?v=KrcNA3tBqE8" itemprop="trailer">Trailer<\/a>
\n<\/div>
\n[\/html]<\/p>\n

L’aspetto molto positivo \u00e8, sicuramente, la decisione per i tre colossi della ricerca online di presentare in collaborazione questo progetto. Non sarebbe stato possibile per webmaster<\/strong> e web developer<\/strong> utilizzare un markup<\/strong> per ogni motore di ricerca e l’eventualit\u00e0 sarebbe stata quella di avere alcuni siti posizionati benissimo su un search-engine e, magari, bannati su di un altro.<\/p>\n

Schema.org<\/a> \u00e8 organizzato in modo semplice anche per quei webmaster che non hanno particolare dimestichezza con il codice HTML, la documentazione \u00e8 completa<\/a> e vengono fornite, inoltre, utili funzioni come ad esempio l’estensione del meccanismo di schema.org<\/a> per ogni eventualit\u00e0 da markuppare<\/em>.<\/p>\n

Come fa Google nel suo post, anche noi ci auguriamo che nei prossimi mesi possa diffondersi sempre pi\u00f9 l’uso di markup semantici<\/strong>; in questo, pensiamo che essere ottimisti sia d’obbligo, soprattutto perch\u00e8 chi non adotter\u00e0 il nuovo standard tender\u00e0, nel lungo termine, a rimanere escluso dalle SERP<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a>Nel primo post di quest’anno<\/strong> avevamo ipotizzato che il 2011 potesse essere l’anno della diffusione su ampio raggio dell’HTML5 e dell’inizio della migrazione delle informazioni su internet verso il web semantico<\/a>. Sono gi\u00e0 passati 5 mesi e proprio qualche giorno fa i tre grandi motori di ricerca hanno annunciato la collaborazione per avvicinarsi alla definizione di un vocabolario comune<\/em> cos\u00ec da ottenere pagine web contenenti informazioni strutturate con il corretto markup semantico<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[106,236,141,142],"class_list":["post-7521","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-html5","tag-schema-org","tag-sviluppo-web","tag-web-semantico"],"yoast_head":"\n\u2022 Web semantico e schema.org - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Web semantico e schema.org. Contattaci per una partnership! 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