{"id":7608,"date":"2011-06-16T17:31:15","date_gmt":"2011-06-16T15:31:15","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=7608"},"modified":"2023-02-27T14:49:00","modified_gmt":"2023-02-27T14:49:00","slug":"social-networking-per-le-aziende-unopportunita","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/legal\/social-networking-per-le-aziende-unopportunita\/","title":{"rendered":"Social networking, per le aziende un&#8217;opportunit\u00e0"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7610\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/06\/social-media-for-business-150x150.jpg\" alt=\"\" width=\"145\" height=\"148\" \/>Quasi la met\u00e0 delle aziende italiane trova nuovi clienti e <strong>opportunit\u00e0 di business attraverso social network<\/strong>, blog e microblog online. Cos\u00ec riferisce\u00a0uno studio firmato Regus,\u00a0azienda fornitrice\u00a0di spazi per ufficio,\u00a0dopo aver interrogato ben 17.000 manager e imprenditori da 80 paesi.\u00a0Ne \u00e8 emerso un dato semplice ma significativo: Facebook, Twitter &amp; Company\u00a0rappresentano un&#8217;opportunit\u00e0 per moltissime realt\u00e0 imprenditoriali, aumentate dal 38% del\u00a02010 al 48% del presente anno.<\/p>\n<h3>Uno strumento di autopromozione efficace<\/h3>\n<p>ll trend tricolore si adegua alla situazione globale: siti web quali Twitter e Weibo sono utilizzati dal 52% delle imprese per restare in contatto e informare i clienti esistenti. <strong>Nei nostri confini la pratica non \u00e8 ancora cos\u00ec abituale<\/strong>, in base allo studio la quota si ferma al 42%. Una disparit\u00e0, quella tra\u00a0lo scenario complessivo e il Belpaese, confermato da altri dati: <strong>le attivit\u00e0 di social networking assorbono fino al 20 % del budget di marketing <\/strong>per il 39% delle aziende nel mondo e il 33% in Italia. Valori che attestano l&#8217;estrema importanza dell'&#8221;autopromozione&#8221; in rete.<\/p>\n<h3>Tecniche digitali in ottica scaccia-crisi<\/h3>\n<p>Ciononostante, le aziende italiane (59%) e mondiali (61%) enfatizzano anche l&#8217;esigenza di un equilibrio tra gli strumenti di marketing, confermando la convinzione che l&#8217;efficacia delle campagne di marketing possa derivare dal giusto mix tra tecniche tradizionali e digitali.<br \/>\nEsemplificative, a riguardo, le parole di <strong>Mauro Mordini, direttore di Regus Italia, Malta e Israele<\/strong>.\u00abNel riemergere dalla crisi, le aziende stanno considerando sempre di pi\u00f9 le pratiche lavorative precedenti alla recessione &#8211; ha dichiarato &#8211; scegliendo <strong>strategie pi\u00f9 flessibili e competitive<\/strong>. Dalla gestione della <a title=\"Supply Chain\" href=\"http:\/\/it.wikipedia.org\/wiki\/Gestione_della_catena_di_distribuzione\">supply chain<\/a>, alle pratiche lavorative pi\u00f9 snelle, il <a title=\"Cloud Compunting\" href=\"http:\/\/it.wikipedia.org\/wiki\/Cloud_computing\">cloud computing<\/a>, il maggiore utilizzo delle comunicazioni video e a forme di lavoro mobili, nessuna area dell&#8217;attivit\u00e0 lavorativa viene trascurata\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7610\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/06\/social-media-for-business-150x150.jpg\" alt=\"\" width=\"145\" height=\"148\" \/>Quasi la met\u00e0 delle aziende italiane trova nuovi clienti e <strong>opportunit\u00e0 di business attraverso social network<\/strong>, blog e microblog online. Cos\u00ec riferisce uno studio firmato <a title=\"Regus\" href=\"http:\/\/www.regus.it\/zsys\/ncms\/it-it\/landing\/officesolutions\/default-officespace.aspx?gclid=CLHl58-QsqkCFQK-zAod_yiJKg\">Regus<\/a>, azienda fornitrice di spazi per ufficio, dopo aver interrogato ben 17.000 manager e imprenditori da 80 paesi. Ne \u00e8 emerso un dato semplice ma significativo: Facebook, <a title=\"Twitter\" href=\"http:\/\/twitter.com\/\">Twitter<\/a> &amp; Company rappresentano un&#8217;opportunit\u00e0 per moltissime realt\u00e0 imprenditoriali, aumentate dal 38% del 2010 al 48% del presente anno.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[50],"tags":[61,35,56,49],"class_list":["post-7608","post","type-post","status-publish","format-standard","hentry","category-legal","tag-facebook","tag-social","tag-statistiche","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Social networking, per le aziende un&#039;opportunit\u00e0 - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Social networking, per le aziende un&#039;opportunit\u00e0. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/legal\/social-networking-per-le-aziende-unopportunita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Social networking, per le aziende un&#039;opportunit\u00e0 - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Social networking, per le aziende un&#039;opportunit\u00e0. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/legal\/social-networking-per-le-aziende-unopportunita\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-16T15:31:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/06\/social-media-for-business-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Social networking, per le aziende un&#8217;opportunit\u00e0\",\"datePublished\":\"2011-06-16T15:31:15+00:00\",\"dateModified\":\"2023-02-27T14:49:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/social-media-for-business-150x150.jpg\",\"keywords\":[\"Facebook\",\"social network\",\"statistiche\",\"Twitter\"],\"articleSection\":[\"Legal\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/\",\"name\":\"\u2022 Social networking, per le aziende un'opportunit\u00e0 - Artera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/legal\\\/social-networking-per-le-aziende-unopportunita\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/social-media-for-business-150x150.jpg\",\"datePublished\":\"2011-06-16T15:31:15+00:00\",\"dateModified\":\"2023-02-27T14:49:00+00:00\",\"description\":\"Leggi dal blog: Social networking, per le aziende un'opportunit\u00e0. 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