{"id":8113,"date":"2011-08-04T18:18:09","date_gmt":"2011-08-04T16:18:09","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8113"},"modified":"2023-02-27T14:48:19","modified_gmt":"2023-02-27T14:48:19","slug":"vendite-on-line-i-vantaggi-dei-social-network","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/vendite-on-line-i-vantaggi-dei-social-network\/","title":{"rendered":"Vendite on-line, i vantaggi dei social network"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8114\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/07\/ecommerce-150x150.jpg\" alt=\"\" width=\"173\" height=\"170\" \/>Sono i <strong>social network <\/strong>l&#8217;ultima frontiera della vendita di prodotti commerciali sul web. Non si tratta di un esperimento, ma in certi casi \u00e8 gi\u00e0 realt\u00e0, come dimostrano i <strong>risultati\u00a0positivi conseguiti da importanti brand<\/strong> come\u00a0Diesel, Levi&#8217;s, Disney e Pizza Hut. Marchi che prima di altri hanno intuito le potenzialit\u00e0 di Facebook, che hanno investito risorse e vagliano\u00a0innovative formule di contrattazione con i clienti.<\/p>\n<h3>Blomming e il canale del negozio on-line<\/h3>\n<p><strong>Il successo dell&#8217;E-commerce &#8220;sociale&#8221;\u00a0<\/strong> ha determinato la nascita di societ\u00e0 che permettono di <strong>trasferire il proprio negozio online <\/strong>sulle pagine di Fb. Se prima il problema era la convivenza tra il canale fisico\u00a0e quello virtuale, ora bisogna allargare la propria presenza su Internet andando in cerca di luoghi popolati, pieni di traffico, come Facebook o il marketplace di <a title=\"Amazon\" href=\"http:\/\/www.amazon.com\/\">Amazon<\/a>.Un esempio ce l&#8217;abbiamo in casa, con la start up Blomming: in un paio di mesi <strong>ha attivato circa 600 negozi sul social network <\/strong>con\u00a0cataloghi per oltre 13mila prodotti. L&#8217;accesso \u00e8 semplice e gratuito, almeno per ora. I guadagni derivano dalle percentuali sul venduto.\u00a0<\/p>\n<h3>I clienti esprimono un parere, Madai li accontenta<\/h3>\n<p>Altri cervelli\u00a0sempre di casa nostra hanno deciso di percorrere\u00a0una diversa. Partendo dal\u00a0presupposto che <strong>online i dati dei clienti sono la merce pi\u00f9 richiesta<\/strong>, due giovani hanno realizzato un sistema secondo il quale <strong>pi\u00f9 si forniscono indicazioni sui propri consumi pi\u00f9 si ottengono sconti per l&#8217;acquisto di prodotti<\/strong>. In questo modo ha preso forma Madai.\u00a0Attiva in Italia, Gran Bretagna, Francia, Spagna e Sudafrica, <strong>si interfaccia con aziende e marchi senza intermediari<\/strong>. Ha sede opeativa a Londra, \u00e8 pronta per l&#8217;ingresso sui social network e prepara widget che dovrebbero comparire online sulle pagine dei produttori dedicati alla vendita di prodotti.<\/p>\n<p>La procedura \u00e8 semplice. <strong>La base \u00e8 rappresentata dal prezzo del prodotto: Madai chiede\u00a0al cliente se gli sta bene.<\/strong> In caso\u00a0di risposta negativa, \u00e8 possibile accedere a un questionario e a un altro livello di richiesta di informazioni (la percentuale massima di sconto \u00e8 decisa dall&#8217;azienda) che consentono di abbassare ulteriormente lo scontrino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8114\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/07\/ecommerce-150x150.jpg\" alt=\"\" width=\"173\" height=\"170\" \/>Sono i <strong>social network <\/strong>l&#8217;ultima frontiera della vendita di prodotti commerciali sul web. Non si tratta di un esperimento, ma in certi casi \u00e8 gi\u00e0 realt\u00e0, come dimostrano i <strong>risultati\u00a0positivi conseguiti da importanti brand<\/strong> come\u00a0Diesel, Levi&#8217;s, Disney e Pizza Hut. Marchi che prima di altri hanno intuito le potenzialit\u00e0 di <a title=\"Facebook\" href=\"http:\/\/www.facebook.com\/\">Facebook<\/a>, che hanno investito risorse e vagliano\u00a0innovative formule di contrattazione con i clienti.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,61,74,35],"class_list":["post-8113","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-facebook","tag-internet","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Vendite on-line, i vantaggi dei social network - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Vendite on-line, i vantaggi dei social network. Contattaci per una partnership! 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