{"id":8340,"date":"2011-09-29T12:14:30","date_gmt":"2011-09-29T10:14:30","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8340"},"modified":"2023-02-27T14:47:33","modified_gmt":"2023-02-27T14:47:33","slug":"gli-italiani-comprano-sempre-di-piu-sul-web","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/gli-italiani-comprano-sempre-di-piu-sul-web\/","title":{"rendered":"Gli italiani comprano sempre di pi\u00f9 sul web"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8342\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/09\/negozio-online-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Migliora a vista d&#8217;occhio il rapporto tra gli italiani, internet e il commercio elettronico<\/strong>. Si interpretano in questa maniera i risultati dell&#8217;\u00a0\u201c<strong>E-commerce Consumer Behaviour Report 2011\u201d<\/strong>, rapporto stilato dall&#8217;agenzia <a title=\"ContactLab\" href=\"http:\/\/www.contactlab.com\/\">ContactLab<\/a> e dal consorzio <a title=\"Netcomm\" href=\"http:\/\/www.consorzionetcomm.it\/\">Netcomm<\/a>, entit\u00e0 che si occupano di studiare ogni anno l&#8217;evoluzione degli scambi commerciali in rete.<\/p>\n<h3>Crescono gli &#8220;e-shopper&#8221; e le somme investite<\/h3>\n<p>Nello specifico, l&#8217;indagine &#8211; giunta alla seconda edizione &#8211; ha preso in esame le \u201crisposte\u201d fornite attraverso un quotidiano on-line da <strong>62.000 cittadini<\/strong>.\u00a0Gli esiti hanno evidenziato un incremento degli\u00a0utenti che acquistano\u00a0prodotti su internet, con un segno pi\u00f9 del 3 %.\u00a0<strong>Il 90% degli internauti compra on-line<\/strong>. La <strong>spesa media<\/strong> effettuata per ogni transazione \u00e8 inoltre<strong> accresciuta da 29, 5 a 30 euro<\/strong>.<\/p>\n<h3>Dai prodotti multimediali ai contratti assicurativi<\/h3>\n<p>E veniamo alle categorie merceologiche preferite: sul web si acquistano <strong>soprattutto libri,\u00a0giornali,\u00a0riviste e prodotti\u00a0multimediali <\/strong>come\u00a0cd,\u00a0dvd ed\u00a0e-book. Sul web sono anche numerose le prenotazioni di <strong>viaggi e soggiorni vacanza<\/strong>, le stipule di <strong>contratti assicurativ<\/strong>i e l'&#8221;aggiunta al carrello&#8221; di <strong>beni alimentari<\/strong>.<\/p>\n<h3>Le ragioni che spiegano il fenomeno<\/h3>\n<p>Come nella migliore tradizione del Belpaese, da sempre lento nel recepire le evoluzioni dei costumi, le opportunit\u00e0 offerte dall&#8217;e-commerce stanno pian piano <strong>entrando nelle abitudini delle famiglie<\/strong>. Una crescita lenta ma progressiva,<strong> pi\u00f9 evidente nelle regioni di Nord-Ovest<\/strong>, ma incoraggiante anche per quanto riguarda il resto dello stivale.\u00a0Ma quali solo le cause che hanno portato a questo incremento? <strong>Prezzi pi\u00f9 bassi, assenza di orari di apertura<\/strong> (il 48% del campione in questione compra di sera o di notte) e\u00a0<strong>spedizione a domicilio<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8342\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/09\/negozio-online-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Migliora a vista d&#8217;occhio il rapporto tra gli italiani, internet e il commercio elettronico<\/strong>. Si interpretano in questa maniera i risultati dell&#8217;\u00a0\u201c<strong><a title=\"E-commerce Report\" href=\"http:\/\/www.contactlab.com\/ecommercereport\">E-commerce Consumer Behaviour Report 2011\u201d<\/a><\/strong>, rapporto stilato dall&#8217;agenzia <a title=\"ContactLab\" href=\"http:\/\/www.contactlab.com\/\">ContactLab<\/a> e dal consorzio <a title=\"Netcomm\" href=\"http:\/\/www.consorzionetcomm.it\/\">Netcomm<\/a>, entit\u00e0 che si occupano di studiare ogni anno l&#8217;evoluzione degli scambi commerciali in rete.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,56],"class_list":["post-8340","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-statistiche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gli italiani comprano sempre di pi\u00f9 sul web - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gli italiani comprano sempre di pi\u00f9 sul web. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/gli-italiani-comprano-sempre-di-piu-sul-web\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Gli italiani comprano sempre di pi\u00f9 sul web - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Gli italiani comprano sempre di pi\u00f9 sul web. Contattaci per una partnership! 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