{"id":8520,"date":"2011-10-10T16:43:27","date_gmt":"2011-10-10T14:43:27","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8520"},"modified":"2023-02-27T14:47:30","modified_gmt":"2023-02-27T14:47:30","slug":"internet-new-era-litalia-viaggia-a-gonfie-vele","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/internet-new-era-litalia-viaggia-a-gonfie-vele\/","title":{"rendered":"Internet-New Era, l&#8217;Italia viaggia a gonfie vele"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8521\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/10\/www_italy-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Smartphone, tablet, connected Tv<\/strong>, social network e Apps: sono queste le nuove frontiere che la rete Internet offre per il sistema Italia. Questo il quadro dei <strong>mercati digitali consumer<\/strong>, evidenziati da un&#8217;indagine dell&#8217;Osservatorio SMAU &#8211; School of management del Politecnico di Milano. I dati dell&#8217;anno 2011 parlano da soli, con una <strong>crescita di ben 11 punti percentuali rispetto al 2010<\/strong>, per un giro di affari pari a 14 miliardi di euro.<\/p>\n<h3>Il commercio in rete a far da traino<\/h3>\n<p>Volumi di utili che derivano <strong>per buona parte dal comparto E-commerce<\/strong>, cresciuto del 17% grazie all&#8217;ingresso sulla scena di <a title=\"Amazon\" href=\"http:\/\/www.amazon.it\/?tag=goitab-21&amp;hvadid=6844067111&amp;ref=pd_sl_22stj8t33f_e\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a>, e al successo di siti che offrono promozioni e acquisti di gruppo, come Groupon. I <strong>servizi<\/strong> rappresentano la principale terra di conquista, come dimostrato anche dal settore turistico. In crescita anche gli ambiti merceologici, colpiscono in particolare il +30% e il 40% rispettivamente di <strong>editoria ed abbigliamento<\/strong>.<\/p>\n<h3>Consensi per l&#8217;Adv alternativo e lo strumento Mobile<\/h3>\n<p>Crescono in maniera esponenziale anche le vendite di prodotti e servizi attraverso cellulari. Nel corso dell&#8217;anno il valore del <strong>Mobile Commerce<\/strong> superer\u00e0 i 30 milioni di Euro, prevalentemente grazie ai biglietti di trasporto aereo e ferroviario, alle aste online, e alle vendite di prodotti &#8220;griffati&#8221;, prevalentemente nel campo della moda, in campagne della durata di pochi giorni. Numeri in netta crescita grazie alla <strong>sempre pi\u00f9 capillare diffusione della pubblicit\u00e0 sui canali multimediali<\/strong>. Le contrattazioni in questo campo valgono 1,7 miliardi, sostenute soprattutto dallo strumento PC, da <strong>attivit\u00e0 di search e keywords advertising<\/strong>. In rampa di lancio anche il format del <strong>video advertising<\/strong>, capace di guadagni superiori dell&#8217;80% rispetto a dodici mesi fa.<\/p>\n<h3>Contenuti e strategie pi\u00f9 efficaci rispetto al passato<\/h3>\n<p>Si osserva un buon fermento anche nel mondo degli <strong>Application Store<\/strong> e del Mobile Internet: crescono il Display Advertising su Applicazioni e Mobile site e il Keyword Adv. Di oltre 7 punti percentuali<strong> incrementa anche\u00a0la pubblicit\u00e0 sulle Sofa-TV digitali<\/strong>, per una quota di 520 milioni di Euro. Il segreto? Contenuti segmentati e tematici, che <strong>riescono a meglio valorizzare le audience<\/strong> rispetto ai canali tradizionali.<\/p>\n<h3>Pay-Tv e giochi on-line gli amuleti &#8220;scaccia-crisi&#8221;<\/h3>\n<p>E veniamo al capitolo <strong>&#8220;Contenuti digitali e servizi&#8221;<\/strong>, il secondo pi\u00f9 importante per volumi di compravendita, con i suoi <strong>4,5 miliardi di introiti<\/strong> distribuiti tra PC, Mobile, e soprattutto TV. Nonostante i venti di crisi aumentano infatti gli<strong> abbonamenti ai pacchetti Mediaset Premium, Sky e Tiv\u00f9 Sat<\/strong>, che sommati offrono servizi di intrattenimento televisivo a 10, 5 milioni di italiani. Pollice alto anche per i giochi e le scommesse su Internet, soprattutto i casin\u00f2 games. In ambito Mobile, l&#8217;utenza investe sempre pi\u00f9 denaro in Apps e contenuti a pagamento.<\/p>\n<p>Le tendenze del mercato dimostrano che per <strong>un&#8217;Italia che ancora rincorre la Vecchia Internet<\/strong> &#8211; basata\u00a0su PC, Web, motori di ricerca e connessioni a banda larga &#8211; ce n&#8217;\u00e8 un altra decisamente pi\u00f9 ricettiva per i\u00a0nuovi device (smartphone, tablet e connected TV), e dedita a social network e applicazioni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8521\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/10\/www_italy-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" style=\"margin-right:10px;\" \/><strong>Smartphone, tablet, connected Tv<\/strong>, social network e Apps: sono queste le nuove frontiere che la rete Internet offre per il sistema Italia. Questo il quadro dei <strong>mercati digitali consumer<\/strong>, evidenziati da un&#8217;indagine dell&#8217;<a title=\"Smau\" href=\"http:\/\/www.smau.it\/osservatorio\/\">Osservatorio SMAU &#8211; School of management del Politecnico di Milano<\/a>. \u00a0I dati dell&#8217;anno 2011 parlano da soli, con una <strong>crescita di ben 11 punti percentuali rispetto al 2010<\/strong>, per un giro di affari pari a 14 miliardi di euro.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[79,75,72,74,251],"class_list":["post-8520","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-advertising","tag-applicazioni-web","tag-e-commerce","tag-internet","tag-mercati-digitali"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Internet-New Era, l&#039;Italia viaggia a gonfie vele - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Internet-New Era, l&#039;Italia viaggia a gonfie vele. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/internet-new-era-litalia-viaggia-a-gonfie-vele\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Internet-New Era, l&#039;Italia viaggia a gonfie vele - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Internet-New Era, l&#039;Italia viaggia a gonfie vele. Contattaci per una partnership! 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