{"id":8538,"date":"2011-10-16T11:59:55","date_gmt":"2011-10-16T09:59:55","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8538"},"modified":"2023-02-27T14:47:29","modified_gmt":"2023-02-27T14:47:29","slug":"pubblicita-sorpasso-del-web-sul-cartaceo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/legal\/pubblicita-sorpasso-del-web-sul-cartaceo\/","title":{"rendered":"Pubblicit\u00e0, sorpasso del web sul cartaceo"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8540\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/10\/adv.jpg\" alt=\"\" width=\"150\" height=\"130\" \/>Una lotta sempre pi\u00f9 serrata, dove il <strong>settore multimediale sta offrendo risposte pi\u00f9 incoraggianti rispetto a periodici e quotidiani<\/strong>. Parliamo di <strong>pubblicit\u00e0<\/strong>, un mercato da 9 miliardi di euro all&#8217;anno, di cui 1,2 raccolti attraverso le <strong>inserzioni su internet<\/strong>. I numeri arrivano da <a title=\"Iab\" href=\"http:\/\/www.iab.it\/\">Iab<\/a>, associazione internazionale dedicata allo sviluppo della comunicazione interattiva, che per il 2012 \u00e8 pronta ad azzardare una previsione sensazionale: il canale web conoscer\u00e0 un incremento di altri 10-15 punti percentuali, il che consentir\u00e0 di <strong>superare nella raccolta di spot media storici come la radio e la carta stampata<\/strong>. Un sorpasso significativo anche dal punto di vista industriale.<\/p>\n<h3>Un balzo da dividere tra le sezioni Display e Search<\/h3>\n<p>Ma, per il momento, limitiamoci ai dati di presente, e del futuro imminente. <strong>Nel 2011 il mercato della pubblicit\u00e0 online chiuder\u00e0 con una crescita del 15%<\/strong> sull&#8217;anno precedente. Guardando ai settori, in grande spolvero banner e filmati (la cosiddetta <strong>display<\/strong>) cresciuti a 455 milioni, appena pi\u00f9 sotto con 448 milioni la <strong>divisione search-motori di ricerca<\/strong>. Numeri eclatanti se si considera un quadro generale di difficolt\u00e0 per il mercato delle inserzioni, in ribasso del 3%.<br \/>\nPer Salvatore Ippolito, presidente vicario di Iab Italia \u00abi dati di crescita e le previsioni dimostrano quanto l&#8217;online sia <strong>ormai un media strategico per le aziende<\/strong>\u00bb. Se un obiettivo \u00e8 accodarsi dietro la televisione per il prossimo anno, <strong>entro il 2015 si punta\u00a0\u00aba\u00a0una quota della pubblicit\u00e0 online pari al 20% sul mercato<\/strong>, per un valore di 2 miliardi\u00bb.<\/p>\n<h3>Il nuovo \u00e8 in progresso, gi\u00e0 da cinque anni<\/h3>\n<p>D&#8217;altronde il fenomeno \u00e8 sotto gli occhi di tutti, basta prendere in considerazione il trend dell&#8217;ultimo quinquennio: l&#8217;investimento medio delle aziende in pubblicit\u00e0 sui media cartacei \u00e8 diminuito del 27,7%, in televisione il calo \u00e8 stato dell&#8217; 11,7%, e solo la radio ha chiuso con il segno pi\u00f9, guadagnando il 9,3 per cento. Dall&#8217;altra parte ecco l&#8217;impetuosa valanga degli accordi sul web, incrementati del 46,1%, con un <strong>+107% alla voce &#8220;numero delle aziende pronte a investire nello strumento&#8221;<\/strong>. Qualcosa di eccezionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8540\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/10\/adv.jpg\" alt=\"\" width=\"150\" height=\"130\" style=\"margin-right:10px\" \/>Una lotta sempre pi\u00f9 serrata, dove il <strong>settore multimediale sta offrendo risposte pi\u00f9 incoraggianti rispetto a periodici e quotidiani<\/strong>. Parliamo di <strong>pubblicit\u00e0<\/strong>, un mercato da 9 miliardi di euro all&#8217;anno, di cui 1,2 raccolti attraverso le <strong>inserzioni su internet<\/strong>. I numeri arrivano da <a title=\"Iab\" href=\"http:\/\/www.iab.it\/\">Iab<\/a>, associazione internazionale dedicata allo sviluppo della comunicazione interattiva, che per il 2012 \u00e8 pronta ad azzardare una previsione sensazionale: il canale web conoscer\u00e0 un incremento di altri 10-15 punti percentuali, il che consentir\u00e0 di <strong>superare nella raccolta di spot media storici come la radio e la carta stampata<\/strong>. Un sorpasso significativo anche dal punto di vista industriale.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[50],"tags":[79,252,48],"class_list":["post-8538","post","type-post","status-publish","format-standard","hentry","category-legal","tag-advertising","tag-business-strategy","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Pubblicit\u00e0, sorpasso del web sul cartaceo - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Pubblicit\u00e0, sorpasso del web sul cartaceo. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/legal\/pubblicita-sorpasso-del-web-sul-cartaceo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Pubblicit\u00e0, sorpasso del web sul cartaceo - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Pubblicit\u00e0, sorpasso del web sul cartaceo. Contattaci per una partnership! 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