{"id":8622,"date":"2011-11-11T18:43:03","date_gmt":"2011-11-11T17:43:03","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8622"},"modified":"2023-02-27T14:47:26","modified_gmt":"2023-02-27T14:47:26","slug":"google-plus-ponte-aperto-con-le-aziende-italiane","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-plus-ponte-aperto-con-le-aziende-italiane\/","title":{"rendered":"Google Plus, ponte aperto con le aziende italiane"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8623\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/11\/google_plus.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Google Plus<\/strong> apre le porte alle <strong>aziende italiane<\/strong>. O meglio, sono le stesse aziende che strizzano l&#8217;occhio alle pagine business appena implementate nel social network di Mountain View.<strong> Barilla,<\/strong> ad esempio, ha iniziato con la pubblicazione di un album fotografico visibile su internet.\u00a0<strong>Benetton<\/strong> propone un video, <strong>Fiat <\/strong>invece un diario dei ricordi alla guida per tutti coloro che hanno guidato una Panda. L&#8217;elenco dei brand noti prosegue con <strong>Alitalia, Tim,\u00a0Vodafone Italia e Juventus<\/strong>.<\/p>\n<h3>Un concorrente reale per Facebook<\/h3>\n<p><strong>Ancor pi\u00f9 lunga \u00e8 la lista delle piccole e medie imprese<\/strong> nel social network che hanno scelto il &#8220;segno +&#8221;: agenzie di comunicazione, societ\u00e0 di software, catene di ristorazione e attivit\u00e0 commerciali locali. Lo scopo della presenza \u00e8 quello di avviare <strong>contatti di scambio con i 40 milioni di utenti registrati<\/strong> da GP ai quattro lati del globo. Costoro possono aggiungere le pagine all&#8217;interno di <strong>gruppi chiamati &#8220;cerchie&#8221;<\/strong> e, in questo modo, costruiscono canali dove possono organizzare il flusso di informazioni. In questo modo la creatura si pone come <strong>alternativa reale a <a title=\"Facebook\" href=\"http:\/\/it.wikipedia.org\/wiki\/Facebook\">Facebook<\/a><\/strong>.\u00a0Con un vantaggio: Google Plus permette infatti di vedere gli altri utenti utilizzando la\u00a0<strong>webcam del computer o del <a title=\"Tablet\" href=\"http:\/\/it.wikipedia.org\/wiki\/Tablet_PC\">tablet<\/a><\/strong><a title=\"Tablet\" href=\"http:\/\/it.wikipedia.org\/wiki\/Tablet_PC\"> <\/a>proprio come se si fosse uno davanti all&#8217;altro.<\/p>\n<h3>Istruzioni per l&#8217;accesso e l&#8217;uso<\/h3>\n<p>Entriamo ora in questioni di ordine operativo. Per entrare nel nuovo social network le aziende devono effettuare il login attraverso l&#8217;account e poi aprire il link <strong>http:\/\/www.google.com\/+\/business\/<\/strong>. Viene poi il momento di selezionare la categoria pi\u00f9 adatta al settore professionale di riferimento. Il <strong>ventaglio delle scelte<\/strong> propone:<\/p>\n<ul>\n<li>Business locale: adatto a imprese come hotel, ristoranti o negozi<\/li>\n<li>Prodotto o brand: creato per chi opera nel campo dell&#8217;abbigliamento, dell&#8217;automotive, dell&#8217;elettronica o dei servizi finanziari<\/li>\n<li>Compagnia, istituzione o organizzazione: per aziende pi\u00f9 strutturate o istituzioni<\/li>\n<li>Arti, intrattenimento o sport: adatto a film, televisione, musica, libri, sport, spettacoli<\/li>\n<li>Altro: adatto se la propria azienda non rientra in nessun&#8217;altra categoria<\/li>\n<\/ul>\n<p>Dopo aver individuato la categoria, si passa alle sottocategorie, non prima per\u00f2 di aver inserito <strong>ragione sociale e sito internet di riferimento<\/strong>. Seguono altri tre step: la scelta dell&#8217;utente che pu\u00f2 vedere il profilo, una frase (massimo di 10 parole) che riassuma l&#8217;attivit\u00e0 della societ\u00e0 e, infine, la possibilit\u00e0 di comunicare a clienti, fornitori, colleghi o amici che la propria pagina aziendale su Google+ \u00e8 stata creata. \u00a0Et voil\u00e0&#8230;les jeux son fait! Si possono cominciare a <strong>raccogliere i benefici <\/strong>dell&#8217;operazione.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-8623\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/11\/google_plus.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong><a title=\"Google Plus\" href=\"https:\/\/plus.google.com\/up\/?continue=https:\/\/plus.google.com\/?hl%3Dit&amp;type=st&amp;hl=it\">Google Plus<\/a><\/strong> apre le porte alle <strong>aziende italiane<\/strong>. O meglio, sono le stesse aziende che strizzano l&#8217;occhio alle pagine business appena implementate nel social network di Mountain View.<strong> Barilla,<\/strong> ad esempio, ha iniziato con la pubblicazione di un album fotografico visibile su internet. <strong>Benetton<\/strong> propone un video, <strong>Fiat <\/strong>invece un diario dei ricordi alla guida per tutti coloro che hanno guidato una Panda. L&#8217;elenco dei brand noti prosegue con <strong>Alitalia, Tim, Vodafone Italia e Juventus<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[244,35],"class_list":["post-8622","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-google-plus","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Google Plus, ponte aperto con le aziende italiane - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Google Plus, ponte aperto con le aziende italiane. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-plus-ponte-aperto-con-le-aziende-italiane\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Google Plus, ponte aperto con le aziende italiane - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Google Plus, ponte aperto con le aziende italiane. Contattaci per una partnership! 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