{"id":8682,"date":"2011-12-16T15:43:32","date_gmt":"2011-12-16T14:43:32","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=8682"},"modified":"2024-08-01T16:01:30","modified_gmt":"2024-08-01T16:01:30","slug":"s-commerce-gli-acquisti-diventano-condivisi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/s-commerce-gli-acquisti-diventano-condivisi\/","title":{"rendered":"Social commerce, gli acquisti diventano &#8220;condivisi&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8683\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/12\/social-commerce-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Parliamo in questo approfondimento di <strong>e-commerce, <\/strong>inteso come <strong>arma di potenziale successo per le aziende<\/strong>, piccole e grandi che siano. Il canale di vendita elettronico si presenta infatti come una grande possibilit\u00e0 per <strong>incrementare i fatturati <\/strong>provvedendo a mettere in vendita beni e servizi on-line. Grazie ai pagamenti on-line il compratore pu\u00f2 acquistare, stando comodamente a casa, ci\u00f2 che desidera che gli verr\u00e0 recapitato direttamente a domicilio. Come le regole non scritte del commercio insegnano, valgono i <strong>principi del passaparola e dei consigli d\u2019acquisto<\/strong> degli altri utenti telematici.<\/p>\n<h3>Condivisione e localizzazione al potere<\/h3>\n<p>Dettagli specifici e realistici, istruzioni per l&#8217;uso, <strong>raccomandazioni via E-mail o Facebook<\/strong>,<em> &#8220;wishlist&#8221;<\/em>: di fronte al supermarket elettronico, parliamo di meccanismi e strumenti condivisi che il web 2.0 mette in campo per agevolare le contrattazioni. E&#8217; questo il <strong>social commerce<\/strong>, capace di estendere i suoi gangli anche agli\u00a0<strong>acquisti di gruppo<\/strong>, oltre che circoscrivere geograficamente l&#8217;area di riferimento.\u00a0In Italia la strada \u00e8 ancora abbastanza lunga, non mancano per\u00f2 risultati significativi. Altri esempi che stanno svolgendo il ruolo di apripista sono il gruppo di acquisto reso famoso da Groupon, e Jumpin, il primo sito di social-shopping interamente tricolore.<\/p>\n<h3>Come riscrivere i capisaldi della vendita<\/h3>\n<p>Tra le caratteristiche pi\u00f9 apprezzate, al primo posto il social commerce mette in mostra il <strong>feedback dei commenti <\/strong>degli altri utenti, reali e virtuali. Il paradigma di partenza \u00e8 semplice e non fa una piega: un consumatore contento \u00e8 sempre la carta migliore per ogni azienda. Ricordiamo, dall&#8217;altra parte, che <strong>il\u00a0social commerce capovolge l&#8217;assunto secondo il quale sono le aziende a proporre i propri prodotti ai clienti<\/strong>, lasciando che siano loro, gli utenti, a elaborare le proposte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-8683\" style=\"margin-right: 10px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2011\/12\/social-commerce-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Parliamo in questo approfondimento di <strong>e-commerce, <\/strong>inteso come <strong>arma di potenziale successo per le aziende<\/strong>, piccole e grandi che siano. Il canale di vendita elettronico si presenta infatti come una grande possibilit\u00e0 per <strong>incrementare i fatturati <\/strong>provvedendo a mettere in vendita beni e servizi on-line. Grazie ai pagamenti on-line il compratore pu\u00f2 acquistare, stando comodamente a casa, ci\u00f2 che desidera che gli verr\u00e0 recapitato direttamente a domicilio. Come le regole non scritte del commercio insegnano, valgono i <strong>principi del passaparola e dei consigli d\u2019acquisto<\/strong> degli altri utenti telematici.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,35],"class_list":["post-8682","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Social commerce, gli acquisti diventano &quot;condivisi&quot; - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Social commerce, gli acquisti diventano &quot;condivisi&quot;. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/s-commerce-gli-acquisti-diventano-condivisi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Social commerce, gli acquisti diventano &quot;condivisi&quot; - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Social commerce, gli acquisti diventano &quot;condivisi&quot;. Contattaci per una partnership! 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