{"id":9209,"date":"2012-05-03T11:48:29","date_gmt":"2012-05-03T09:48:29","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9209"},"modified":"2023-02-27T14:46:14","modified_gmt":"2023-02-27T14:46:14","slug":"e-commerce-le-aziende-italiane-ora-puntano-ai-mercati-esteri","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/e-commerce-le-aziende-italiane-ora-puntano-ai-mercati-esteri\/","title":{"rendered":"E-commerce, le aziende italiane ora puntano ai mercati esteri"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9210\" style=\"margin-right: 5px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/04\/ecommerce-italia-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Non conosce crisi il settore del <strong>commercio elettronico<\/strong>, che invece continua a ritoccare verso l&#8217;alto i dati di fatturato. Merito di una nascente e fervente scena nazionale, il cui <strong>potenziale<\/strong> potr\u00e0 ulteriormente crescere nei prossimi anni. Ma i competitors del Belpaese non si accontentano, e\u00a0iniziano a <strong>guardare anche verso l&#8217;estero<\/strong>, cos\u00ec riferisce l&#8217;indagine realizzata da <a title=\"Adobe Systems\" href=\"http:\/\/www.adobe.com\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Systems<\/a> insieme allo Studio Casaleggio Associati.<\/p>\n<h3>Potenziale ancora non sviluppato<\/h3>\n<p>L&#8217;obiettivo \u00e8 quello di creare delle economie di scala sufficienti a contrastare la concorrenza internazionale. In Italia, l\u2019e-commerce ha registrato nel 2011 un valore di circa <strong>19 miliardi di euro<\/strong>, suddiviso principalmente tra gli ambiti del tempo libero (soprattutto gioco d&#8217;azzardo),\u00a0turismo e\u00a0assicurazioni. Ora per\u00f2 si avverte l&#8217;esigenza di ampliare il raggio d&#8217;azione oltre i confini, un&#8217;opportunit\u00e0 sinora poco sfruttata.\u00a0Significativi i dati raccolti dallo studio: il 33% delle aziende non vende i propri prodotti o servizi fuori dall\u2019Italia, mentre chi \u00e8 presente si gestisce in modalit\u00e0 variegate, puntando soprattutto sul <strong>sito internet aziendale<\/strong>, in lingua italiana o meno frequentemente tradotto in diverse lingue.\u00a0Il 5%\u00a0delle societ\u00e0 possiede invece punti d&#8217;appoggio o sedi all\u2019estero e il\u00a013% sfrutta\u00a0le strutture gestionali offerte dalle <strong>realt\u00e0 multinazionali<\/strong>.<\/p>\n<h3>L&#8217;evoluzione delle strategie di promozione<\/h3>\n<p>Secondo gli esperti di Adobe, l\u2019e-commerce rappresenta un canale strategico per le aziende che desiderano raggiungere il proprio target in modo efficace e differenziato permettendo un alto tasso di conversione da utente a cliente. Sono le attivit\u00e0 di <a title=\"KM\" href=\"http:\/\/www.keywordmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">keywords marketing<\/a> &#8211; <a title=\"SEO\" href=\"http:\/\/it.wikipedia.org\/wiki\/Ottimizzazione_(motori_di_ricerca)\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>\u00a0a ricevere in questo momento le <strong>principali risorse di budget<\/strong> destinate al comparto &#8220;Marketing e Comunicazione&#8221;.\u00a0In ordine si dispongono <strong>e-mail marketing<\/strong>, attivit\u00e0 di <strong>social media<\/strong>, presenza nelle aree di shopping o siti <strong>comparatori di prezzo<\/strong>, infine\u00a0attivit\u00e0 legate ai media tradizionali,\u00a0investimenti in banner e sponsorship. Le strategie di promozione, rispetto a qualche anno fa,\u00a0stanno fortemente cambiano.<\/p>\n<p>Concludiamo accennando alle realt\u00e0 estere in cui sono presenti i brand italiani. Al momento il circuito \u00e8 limitato all&#8217;Europa Settentrionale ed Occidentale, con in testa Germania, Francia e Svizzera. Nel mirino ci sono invece i contesti in espansione, quali l&#8217;Oriente Asiatico e l&#8217;America Latina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9210\" style=\"margin-right: 5px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/04\/ecommerce-italia-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Non conosce crisi il settore del <strong>commercio elettronico<\/strong>, che invece continua a ritoccare verso l&#8217;alto i dati di fatturato. Merito di una nascente e fervente scena nazionale, il cui <strong>potenziale<\/strong> potr\u00e0 ulteriormente crescere nei prossimi anni. Ma i competitors del Belpaese non si accontentano, e iniziano a <strong>guardare anche verso l&#8217;estero<\/strong>, cos\u00ec riferisce l&#8217;indagine realizzata da Adobe Systems insieme allo Studio Casaleggio Associati.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[79,72,35,48],"class_list":["post-9209","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-advertising","tag-e-commerce","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 E-commerce, le aziende italiane ora puntano ai mercati esteri - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: E-commerce, le aziende italiane ora puntano ai mercati esteri. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/e-commerce-le-aziende-italiane-ora-puntano-ai-mercati-esteri\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 E-commerce, le aziende italiane ora puntano ai mercati esteri - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: E-commerce, le aziende italiane ora puntano ai mercati esteri. Contattaci per una partnership! 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=9209"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9209\/revisions"}],"predecessor-version":[{"id":217922,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9209\/revisions\/217922"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=9209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=9209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=9209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}