{"id":9239,"date":"2012-05-11T13:54:56","date_gmt":"2012-05-11T11:54:56","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9239"},"modified":"2023-02-27T14:46:12","modified_gmt":"2023-02-27T14:46:12","slug":"giornali-sul-web-notizie-socialmente-condivise-fan-interattivi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/giornali-sul-web-notizie-socialmente-condivise-fan-interattivi\/","title":{"rendered":"Giornali sul web: notizie &#8220;socialmente&#8221; condivise, fan interattivi"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9245\" style=\"margin-right: 15px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/giornali_web-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>&#8220;Condividere&#8221; sulle pagine dei social network \u00e8 divenuto il metodo pi\u00f9 efficace per diffondere notizie, informazioni, gusti e interessi. Le utenze private lo hanno capito da tempo, appare\u00a0invece <strong>pi\u00f9 lenta la conversione delle testate giornalistiche<\/strong> alle nuove abitudini. Almeno cos\u00ec ci dice il campione d&#8217;indagine scelto da <a title=\"Blogmeter\" href=\"http:\/\/www.blogmeter.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogmeter<\/a>, societ\u00e0 di analisi dei social media e del passaparola online, che tra il 20 marzo e il 18 aprile 2012 ha monitorato le <strong>interazioni tra pagine Facebook e lettori.<\/strong> Su 161 giornali posti sotto la lente d&#8217;ingrandimento, il 63% vanta una pagina su Facebook, mettendo per\u00f2 in mostra una doppia velocit\u00e0: se infatti l&#8217;88% dei quotidiani ha compiuto questo passo, solo la met\u00e0 dei settimanali (48%) e dei mensili (51%) si sono adeguati.<\/p>\n<h3>Lettori social, pi\u00f9 o meno coinvolti<\/h3>\n<p>Entriamo per\u00f2 nello specifico. Punti di riferimento nella sezione quotidiani sono senza dubbio <a title=\"La Repubblica\" href=\"http:\/\/www.repubblica.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018La Repubblica\u2019<\/a> e \u2018Il Fatto Quotidiano\u2019,\u00a0leader per numero di fan e <strong>capacit\u00e0 di engagement<\/strong>, ossia coinvolgimento dei lettori in termini di like, commenti, condivisioni, post spontanei. A seguire si posizionano \u2018Corriere della Sera\u2019 e la \u2018Gazzetta dello Sport\u2019, dotati di molti fan che per\u00f2 sono poco coinvolti, poco reattivi.\u00a0Discorso opposto invece per il free press\u00a0\u2018Leggo\u2019, che vanta pochi fan ma particolarmente attivi (167 reazioni per ogni 100 fan e 306 interazioni per ogni notizia pubblicata). Ma scorrendo la classifica, troviamo <strong>numerose testate &#8220;fredde&#8221;<\/strong>, che cio\u00e8 annoverano un numero ridotto di fan, peraltro anche poco coinvolti. Un segnale questo che indica come ci sia ancora molto da lavorare, e che molte opportunit\u00e0 al momento risultano inespresse.<\/p>\n<h3>Piacciono la politica, la moda, le scienze e lo sport<\/h3>\n<p>Passando alla categoria settimanali,\u00a0spiccano i 235 mila fan di \u2018<a title=\"Internazionale\" href=\"http:\/\/www.internazionale.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internazionale\u2019<\/a>, e i 136 mila di \u2018Donna Moderna\u2019. A seguire \u2018Grazia\u2019 e \u2018L\u2019Espresso\u2019, che si riscatta tra i pi\u00f9 attivi a livello di interazioni totali, insieme a\u00a0\u2018Confidenze tra amiche\u2019,\u00a0\u2018Vanity Fair\u2019 e \u2018TV Sorrisi e Canzoni\u2019, tra i primi posti anche per il <strong>gradiente di vivacit\u00e0<\/strong> da parte dei fan. Il cerchio si chiude con i mensili, e i 408 mila fan di\u00a0<a title=\"Vogue\" href=\"http:\/\/www.vogue.it\/?gclid=CJDQtfqb5q8CFcRF3wodcgT93A\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018Vogue Italia\u2019<\/a> , giornale abile anche a <strong>coinvolgere gli utenti<\/strong>, in questo caso assieme a \u2018La Repubblica XL\u2019. Quest\u2019ultima svetta in termini di interazioni totali (oltre 36 mila) seguita da \u2018Vogue\u2019 e \u2018Focus\u2019 , mentre le maggiori capacit\u00e0 di reazioni spettano a\u00a0\u2018AltroConsumo\u2019. Apprezzati dai lettori anche i periodici di approfondimento scientifico e sportivo, lo dimostrano i numeri di \u2018Psychologies Italia\u2019 (per ogni 100 fan genera 44 interazioni), \u2018Le Scienze\u2019 e \u2018Guerin Sportivo\u2019 .<\/p>\n<p>Un ultimo spunto offerto dallo studio riguarda le <strong>fasce orarie preferite<\/strong> per postare commenti. Gli utenti del web si concentrano nel tardo pomeriggio, dalle 17 alle 18, prettamente nei giorni centrali della settimana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9245\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/giornali_web-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" style=\"margin-right:15px;\" \/>&#8220;Condividere&#8221; sulle pagine dei social network \u00e8 divenuto il metodo pi\u00f9 efficace per diffondere notizie, informazioni, gusti e interessi. Le utenze private lo hanno capito da tempo, appare invece <strong>pi\u00f9 lenta la conversione delle testate giornalistiche<\/strong> alle nuove abitudini. Almeno cos\u00ec ci dice il campione d&#8217;indagine scelto da Blogmeter, societ\u00e0 di analisi dei social media e del passaparola online.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[124,35,265],"class_list":["post-9239","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-editoria-online","tag-social","tag-web-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Giornali sul web: notizie &quot;socialmente&quot; condivise, fan interattivi - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Giornali sul web: notizie &quot;socialmente&quot; condivise, fan interattivi. Contattaci per una partnership! 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