{"id":9254,"date":"2012-05-18T12:48:59","date_gmt":"2012-05-18T10:48:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9254"},"modified":"2023-02-27T14:46:10","modified_gmt":"2023-02-27T14:46:10","slug":"ecommerce-tricolore-in-18-anni-passi-da-gigante","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-tricolore-in-18-anni-passi-da-gigante\/","title":{"rendered":"eCommerce tricolore: in 18 anni passi da gigante"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9255\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/e-commerce-150x150.jpg\" alt=\"\" width=\"150\" height=\"160\" style=\"margin-right:15px;\" \/>Correva il lontano <strong>1994<\/strong> quando in Italia comparvero le prime attivit\u00e0 di ecommerce. Ora, nel 2012, il <strong>commercio elettronico<\/strong> ha tagliato il traguardo della maggiore et\u00e0, 18 anni accompagnati da un <strong>fatturato di 18 miliardi di euro<\/strong>. In questo lasso temporale si collocano tre momenti importanti di crescita: nel 2000 con il boom delle dot com, nel 2005 con l&#8217;ingresso dei retailer che vendono tramite catene distributive tradizionali e infine negli ultimi due anni con l&#8217;<strong>avvento di operatori stranieri<\/strong> come Amazon, il boom dei siti di vendite istantanee come <a title=\"Groupon\" href=\"http:\/\/www.groupon.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Groupon<\/a>, dei private outlet e dei siti di gioco online. Tra gli altri settori d&#8217;impiego crescono anche moda e arredamento, mentre restano stabili settori pi\u00f9 maturi come quello del <strong>turismo<\/strong>.\u00a0Una riprova significativa viene offerta dall&#8217;incremento del 32% sul volume di affari registrato solo negli ultimi 12 mesi.<\/p>\n<h3>Una soluzione necessaria, che genera occupazione<\/h3>\n<p>Le persone impiegate nell&#8217;ecommerce sono in aumento, soprattutto nelle aziende di medie dimensioni. Presso le imprese che fatturano sopra i 5 milioni\u00a0si registra invece una riduzione del numero medio rispetto allo scorso anno grazie a una <strong>maggiore efficienza dei processi<\/strong>. Di fatto, tutti i competitors, grandi e piccoli, non possono pi\u00f9 prescindere da un assunto: con l&#8217;attuale crisi economica,\u00a0mettere a punto una strategia di rete (e-commerce, <a title=\"Cloud Computing\" href=\"http:\/\/it.wikipedia.org\/wiki\/Cloud_computing\" target=\"_blank\" rel=\"noopener noreferrer\">cloud computing<\/a>) \u00e8 divenuta una <strong>scelta obbligata di sopravvivenza<\/strong>. La sezione Digital continua infatti a ottenere\u00a0performance\u00a0migliori rispetto alla distribuzione tradizionale. Numerose sono le opportunit\u00e0 offerte dai nuovi strumenti telematici, e nel contempo <strong>sta crescendo la confidenza<\/strong> degli utenti nei confronti dell&#8217;acquisto online.<\/p>\n<h3>Sguardo anche oltre i confini<\/h3>\n<p>Dall&#8217;altra parte, molte aziende italiane guardano anche ai <strong>mercati esteri<\/strong>, implementando strategie che permettano di mantenere adeguati livelli di redditivit\u00e0 nonostante la competizione internazionale. I Paesi in cui le aziende italiane sono pi\u00f9 presenti sono Germania, Francia e Svizzera, seguite da Spagna, Regno Unito e dagli altri Paesi dell&#8217;area nord-europea. Ma si guarda anche oltre, alle prossime frontiere dello sviluppo, ovvero\u00a0il continente asiatico e l&#8217;America Latina.<\/p>\n<h3>Marketing docet<\/h3>\n<p>Le difficolt\u00e0 che le societ\u00e0\u00a0incontrano in questo percorso sono associate in parte all&#8217;esigenza di monetizzare gli <strong>investimenti marketing<\/strong> in un contesto a elevata complessit\u00e0, in parte a fattori tecnologici e logistici. Social media e applicazioni hanno definitivamente conquistato un ruolo rilevante nella strategia di marketing e comunicazione e iniziano a essere sfruttati anche come piattaforma di vendita.\u00a0I fattori ritenuti prioritari\u00a0per entrare in mercati esteri sono legati all&#8217;area del marketing e alla promozione del proprio brand e dei prodotti venduti. Rilevante in particolare l&#8217;<strong>ottimizzazione sui motori di ricerca (SEO)<\/strong> e una presenza pi\u00f9 efficace sui social media.\u00a0I contenitori ritenuti pi\u00f9 efficaci\u00a0sono Facebook, YouTube, Twitter e Google+, con una netta preferenza per il primo. Esempi di iniziative su questi media comprendono la creazione di concorsi, <strong>applicazioni gaming<\/strong> e il <strong>couponing<\/strong> su Facebook.\u00a0Molte aziende gestiscono un canale YouTube in cui vengono pubblicati i propri spot pubblicitari, video che supportano operazioni promozionali e altri contenuti multimediali.<\/p>\n<p>Il cerchio si chiude con gli apparati di <strong>logistica e spedizione<\/strong> della merce , che risultano aspetti essenziali in quanto incidono sulla propensione all&#8217;acquisto da parte dei clienti e sui costi da sostenere. Come una pianta rigogliosa, l&#8217;ecommerce amplia\u00a0ramifica sempre pi\u00f9 il suo spazio vitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9255\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/e-commerce-150x150.jpg\" alt=\"\" width=\"150\" height=\"160\" style=\"margin-right:15px;\" \/>Correva il lontano <strong>1994<\/strong> quando in Italia comparvero le prime attivit\u00e0 di ecommerce. Ora, nel 2012, il <strong>commercio elettronico<\/strong> ha tagliato il traguardo della maggiore et\u00e0, 18 anni accompagnati da un <strong>fatturato di 18 miliardi di euro<\/strong>. In questo lasso temporale si collocano tre momenti importanti di crescita: nel 2000 con il boom delle dot com, nel 2005 con l&#8217;ingresso dei retailer che vendono tramite catene distributive tradizionali.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,35,48],"class_list":["post-9254","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 eCommerce tricolore: in 18 anni passi da gigante - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: eCommerce tricolore: in 18 anni passi da gigante. Contattaci per una partnership! 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=9254"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9254\/revisions"}],"predecessor-version":[{"id":217914,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9254\/revisions\/217914"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=9254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=9254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=9254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}