{"id":9325,"date":"2012-05-17T14:51:25","date_gmt":"2012-05-17T12:51:25","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9325"},"modified":"2023-02-27T14:46:11","modified_gmt":"2023-02-27T14:46:11","slug":"e-commerce-dal-forum-emerge-unitalia-a-due-velocita","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/e-commerce-dal-forum-emerge-unitalia-a-due-velocita\/","title":{"rendered":"eCommerce, dal Forum emerge un&#8217;Italia a due velocit\u00e0"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin-right:15px;\" class=\"alignleft\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/forum-ecommerce-2012.png\" alt=\"\" width=\"150\" height=\"150\" \/>Dinamica e propositiva, ma anche frenata da vincoli strutturali. \u00c8 un&#8217;Italia che viaggia a due velocit\u00e0 quella descritta dagli operatori del settore presenti ieri, mercoled\u00ec 16 maggio, al <a title=\"Netcomm Forum 2012\" href=\"http:\/\/www.ecommerceforum.it\/ecommerceforum2012\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netcomm eCommerce Forum<\/a> di Milano. L&#8217;evento, giunto alla settima edizione, ha registrato tra gli espositori l&#8217;<strong>apprezzata presenza di Artera<\/strong>. In una sala conferenze gremita da almeno 2000 persone, si \u00e8 discusso di numeri, tendenze e previsioni per il commercio elettronico. Il presidente del consorzio organizzatore, Roberto Liscia, ha usato parole chiare: &#8220;L&#8217;ecommerce rappresenta un <strong>settore strategico<\/strong>, e Netcomm pu\u00f2 risultare un motore aggregativo per la sua crescita&#8221;. Parole confortate da un notevole incremento delle aziende associate, oggi pi\u00f9 di 100.<\/p>\n<h3>Italiani pi\u00f9 convinti del canale digitale<\/h3>\n<p>Citiamo altre cifre che devono far riflettere. Nel Belpaese oggi si registrano <strong>10 milioni di acquirenti<\/strong>, l&#8217;11% in pi\u00f9 nel solo anno 2011 che vale un aumento di spesa del 15.4% nei dodici mesi di riferimento, e del 19.4% se restringiamo il campo all&#8217;ultimo trimestre. Un trend confortante, che tuttavia andrebbe supportato da <strong>evoluzioni nei sistemi di pagamento<\/strong>. &#8220;Pi\u00f9 si amplia il portafoglio di soluzioni, pi\u00f9 ci saranno compratori&#8221;, ha dichiarato Liscia, strizzando l&#8217;occhio all&#8217;home banking.\u00a0Anche perch\u00e8, ha ripreso Liscia,\u00a0&#8220;l&#8217;89% degli acquirenti ha assegnato al canale online un voto superiore al 7&#8221;. Cresce dunque la fiducia intorno all&#8217;e-commerce, e gli italiani sembrano meno diffidenti di fronte alla pratica dei pagamenti via computer.<\/p>\n<h3>Tare da superare, la ricetta di Netcomm<\/h3>\n<p>Tuttavia non sono tutte rose e fiori. Il convegno ha portato l&#8217;attenzione anche su qualche spina. &#8220;<strong>La penetrazione di Internet in Italia \u00e8 la pi\u00f9 bassa in Europa.<\/strong> Solo il 15% degli italiani fa spesa su Internet&#8221; ha ammonito il numero 1 di Netcomm. Ma non \u00e8 tutto, perch\u00e8 anche PMI (Piccole e medie imprese) sono in forte ritardo, vendono on-line solo per una quota del 4%, contro il 15% della media europea, e un obiettivo della Digital Agenda for Europe pari al 33%. Male anche l&#8217;interazione telematica tra cittadini e Pubblica Amministrazione: solo 8 italiani su 100 dichiarano attivit\u00e0 di quest&#8217;ordine. Il quadro \u00e8 poco confortante, l&#8217;Italia \u00e8 attanagliata da un <strong>ritardo tecnologico e culturale<\/strong>. Ma il Forum ha lanciato una ricetta per la crescita,\u00a0puntando sulla convergenza tra 5 fattori: sviluppo dell&#8217;offerta, incentivi su domanda\/export, <strong>semplificazione delle regole<\/strong>, sviluppo dei sistemi di pagamento e del comparto logistica, implementazione di strumenti fiduciari per il compratore , come codici e certificazioni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" style=\"margin-right:15px;\" class=\"alignleft\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/forum-ecommerce-2012.png\" alt=\"\" width=\"150\" height=\"150\" \/>Dinamica e propositiva, ma anche frenata da vincoli strutturali. \u00c8 un&#8217;Italia che viaggia a due velocit\u00e0 quella descritta dagli operatori del settore presenti ieri, mercoled\u00ec 16 maggio, al Netcomm eCommerce Forum di Milano. L&#8217;evento, giunto alla settima edizione, ha registrato tra gli espositori l&#8217;<strong>apprezzata presenza di Artera<\/strong>. Si \u00e8 discusso di numeri, tendenze e previsioni per il commercio elettronico.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,135,256],"class_list":["post-9325","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-netcomm","tag-pmi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 eCommerce, dal Forum emerge un&#039;Italia a due velocit\u00e0 - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: eCommerce, dal Forum emerge un&#039;Italia a due velocit\u00e0. Contattaci per una partnership! 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=9325"}],"version-history":[{"count":2,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9325\/revisions"}],"predecessor-version":[{"id":216775,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/9325\/revisions\/216775"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=9325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=9325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=9325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}