{"id":9460,"date":"2012-05-25T15:09:35","date_gmt":"2012-05-25T13:09:35","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9460"},"modified":"2024-08-02T13:57:05","modified_gmt":"2024-08-02T13:57:05","slug":"via-le-diffidenze-gli-italiani-comprano-sempre-piu-on-line","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/via-le-diffidenze-gli-italiani-comprano-sempre-piu-on-line\/","title":{"rendered":"Via le diffidenze, gli italiani comprano sempre pi\u00f9 on-line"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9462\" style=\"margin-right: 10pt;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/8768116-dello-shopping-on-line-web-icone-serie-delle-colture-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>L&#8217;<strong>acquisto on-line<\/strong> sta diventando un costume sempre pi\u00f9 consolidato presso gli italiani. Nell&#8217;ultimo anno, almeno uno su due ha effettuato &#8220;compere&#8221;\u00a0sulla rete, grazie soprattutto ai device mobili, <strong>smartphone e tablet<\/strong>.\u00a0Ottimi strumenti per una comparazione immediata dei prezzi, ma si sa, dalla semplice ricerca di informazioni all&#8217;inserimento nel carrello il passo \u00e8 breve. In realt\u00e0, secondo lo studio effettuato dall&#8217;agenzia <a title=\"Contactlab\" href=\"http:\/\/www.contactlab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ContactLab<\/a> insieme a <a title=\"Netcomm\" href=\"http:\/\/www.consorzionetcomm.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netcomm<\/a>, solo il 4% degli intervistati acquista da mobile. La stragrande maggioranza preferisce il personal computer.<br \/>\nPrima di spendere il proprio denaro, chi sceglie il canale on-line visita il sito del produttore, legge recensioni,<strong> partecipa a forum e blog<\/strong>. Un utente su quattro preferisce invece chiedere consiglio agli amici, consultare i social network, oppure fare affidamento sui <strong>metacomparatori<\/strong>, motori di ricerca che paragonano i prezzi dei retailer virtuali per trovare l\u2019offerta migliore, e nel 50% dei casi completano l\u2019acquisto grazie a link sui prodotti.<\/p>\n<h3>Intrattenimento, mobile app, pagamenti agevoli<\/h3>\n<p>L&#8217;indagine rivela come il <strong>web shopper medio<\/strong> \u00e8 diplomato o con un titolo di studio superiore, e non rinuncia ad abitudini analogiche, come la lettura dei giornali cartacei. I prodotti editoriali e d&#8217;intrattenimento, come<strong> libri, cd e dvd<\/strong>, sono quelli che vendono di pi\u00f9 sul web. Subito dopo troviamo le<strong> applicazioni per mobile<\/strong>, strumenti che generalmente facilitano la navigazione sulla rete. Sempre pi\u00f9 diffusi, ma non ancora a sufficienza, se \u00e8 vero che il 64% del campione analizzato ammette che comprerebbe di pi\u00f9 se esistesse un maggior numero di app dedicate. Un discorso da estendere anche ai sistemi di pagamento telematici, anch&#8217;essi in continua evoluzione: oggi si utilizzano soprattutto le <strong>prepagate<\/strong>, PayPal e il pagamento in contrassegno. Dettaglio da non sottovalutare, la presenza in un sito e-commerce\u00a0dei metodi di pagamento preferiti incide nella scelta di acquisto.<\/p>\n<h3>I venti di crisi non frenano le spese<\/h3>\n<p>I clienti sono sempre pi\u00f9 esigenti, vogliono che il prodotto selezionato con un click arrivi nelle loro case senza inghippi e nel minor tempo possibile. <strong>Logistica e customer care<\/strong> sono i comparti chiamati agli sforzi maggiori, e devono confrontarsi con un negozio on-line sempre aperto. Gli italiani comprano soprattutto dopo gli orari di lavoro, un 3% addirittura di notte. Nonostante la contingenza poco favorevole, si impegnano cifre non indifferenti per lo shopping on-line, mediamente <strong>tra i 300 e i 700 euro<\/strong> nel corso di un anno. Cifre che schizzano in altro per gli utenti iscritti alle newsletter: <strong>uno su dieci arriva a superare i 2000 euro<\/strong>. Il popolo italico sembra aver superato le ataviche diffidenze, il canale on-line \u00e8 definitivamente entrato nelle abitudini quotidiane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9462\" style=\"margin-right: 10pt\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/05\/8768116-dello-shopping-on-line-web-icone-serie-delle-colture-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>L&#8217;<strong>acquisto on-line<\/strong> sta diventando un costume sempre pi\u00f9 consolidato presso gli italiani. Nell&#8217;ultimo anno, almeno uno su due ha effettuato &#8220;compere&#8221; sulla rete, grazie soprattutto ai device mobili, <strong>smartphone e tablet<\/strong>. Ottimi strumenti per una comparazione immediata dei prezzi, ma si sa, dalla semplice ricerca di informazioni all&#8217;inserimento nel carrello il passo \u00e8 breve.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[75,255,72,120],"class_list":["post-9460","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-applicazioni-web","tag-customer-care","tag-e-commerce","tag-pagamenti-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Via le diffidenze, gli italiani comprano sempre pi\u00f9 on-line - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Via le diffidenze, gli italiani comprano sempre pi\u00f9 on-line. Contattaci per una partnership! 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My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. 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