{"id":9830,"date":"2012-06-28T14:28:08","date_gmt":"2012-06-28T12:28:08","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9830"},"modified":"2023-02-27T14:45:38","modified_gmt":"2023-02-27T14:45:38","slug":"impennano-gli-ebook-comodi-ed-economici","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/impennano-gli-ebook-comodi-ed-economici\/","title":{"rendered":"Impennano gli eBook, comodi ed economici"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" style=\"margin-right: 15px; margin-top:5px; margin-left:5px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/06\/ebook.jpg\" alt=\"\" width=\"150\" height=\"170\" \/>Sempre pi\u00f9 diffusi per la <strong>comodit\u00e0 d&#8217;uso<\/strong>, ma soprattutto per i <strong>prezzi convenienti<\/strong> rispetto ai corrispettivi cartacei. Gli <a title=\"eBook\" href=\"http:\/\/it.wikipedia.org\/wiki\/EBook\" target=\"_blank\" rel=\"noopener noreferrer\">ebook<\/a> hanno fatto breccia nel cuore degli italiani, almeno cos\u00ec dice l&#8217;indice di crescita delle vendite <strong>incrementato nel solo 2011 di\u00a0329 punti percentuali<\/strong>, per la felicit\u00e0 delle case editrici che hanno rimpinguato i fatturati di un +40%. Un risultato che certamente risalta, in tempo di crisi. Anzi, forse proprio le difficolt\u00e0 economiche hanno spinto i lettori a muovere verso il supporto digitale:\u00a0on line sono disponibili<strong> moltissimi ebook gratuiti<\/strong>, in particolare i grandi classici, nonch\u00e9 nuove pubblicazioni vendute al prezzo simbolico di 99 centesimi.<\/p>\n<h3>Abitudini di lettura in evoluzione<\/h3>\n<p>La geografia nazionale degli ebook vede <strong>Milano e pi\u00f9 in generale la regione Lombardia investite del ruolo di traino<\/strong>. Secondo un&#8217;indagine confezionata dall&#8217;Associazione Italiana Editori, sul territorio lombardo \u00e8 localizzato <strong>un terzo delle case editrici digitali<\/strong>,\u00a0una quota che scende al 20% se si amplia la torta ai competitor generalisti, quelli che portano avanti anche la produzione cartacea. Il settore \u00e8 in fermento e <strong>in continua evoluzione<\/strong>, l&#8217;unico vero ostacolo si pu\u00f2 individuare nella scarsa propensione degli italiani alla lettura, un trend che tuttavia pare in lieve miglioramento. Senza dubbio, la <strong>comodit\u00e0 di uno strumento di lettura multimediale<\/strong>, la possibilit\u00e0 di effettuare scelte ed acquisti con pochi &#8220;touch&#8221;, e il <strong>costo poco impegnativo<\/strong> dei prodotti, non possono che rappresentare dei validi incentivi\u00a0per un graduale cambio di rotta.<\/p>\n<h3>Bruxelles propone l&#8217;IVA calmierata<\/h3>\n<p>Sono notevoli le <strong>potenzialit\u00e0<\/strong> veicolate all&#8217;ebook. Se ne sono accorti i governi nazionali, e persino l&#8217;Unione Europea,\u00a0che nei giorni scorsi ha promosso a Bruxelles una <strong>Tavola rotonda<\/strong> per discutere delle politiche da adottare per uno sviluppo quanto pi\u00f9 efficace dei libri digitali. All&#8217;incontro, presieduto dalla\u00a0vicepresidente della Commissione Ue con delega all&#8217;<a title=\"Agenda Digitale Europea\" href=\"http:\/\/europa.eu\/legislation_summaries\/information_society\/strategies\/si0016_it.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Agenda digitale<\/a> Neelie Kroes, hanno preso parte i principali operatori continentali del settore, con una nutrita rappresentanza tricolore. Sul tavolo la proposta\u00a0di applicare quanto prima\u00a0un <strong>regime fiscale neutrale per gli ebook<\/strong>, senza per\u00f2 danneggiare le vendite cartacee. Il percorso non si presenta semplice n\u00e8 di rapida conclusione,\u00a0ma \u00e8 importante che si sia cominciato a parlarne.\u00a0Le imposte applicate attualmente infatti rallentano la crescita delle vendite,\u00a0esito cui contribuiscono anche le forti <strong>disparit\u00e0 tra piattaforme<\/strong>. A Bruxelles si \u00e8 dunque posto l&#8217;accento sull&#8217;accessibilit\u00e0 ai libri digitali, senza barriere tra uno Stato e l&#8217;altro, tra una piattaforma e l&#8217;altra e tra un device e l&#8217;altro. Necessario, inoltre, <strong>evitare monopoli o posizioni dominanti<\/strong>, oltre che tenere lontano il fenomeno della pirateria.<\/p>\n<p>Tanti i temi caldi da affrontare, con la certezza che si \u00e8 aperta una porta preziosa per il futuro del mondo editoriale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" style=\"margin-right: 15px; margin-top:5px; margin-left:5px;\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/06\/ebook.jpg\" alt=\"\" width=\"150\" height=\"170\" \/>Sempre pi\u00f9 diffusi per la <strong>comodit\u00e0 d&#8217;uso<\/strong>, ma soprattutto per i <strong>prezzi convenienti<\/strong> rispetto ai corrispettivi cartacei. Gli ebook hanno fatto breccia nel cuore degli italiani, cos\u00ec dice l&#8217;indice di crescita delle vendite <strong>incrementato nel solo 2011 di 329 punti percentuali<\/strong>, per la felicit\u00e0 delle case editrici che hanno rimpinguato i fatturati di un +40%. Un risultato che risalta, in tempo di crisi. Anzi, forse proprio le difficolt\u00e0 economiche hanno spinto i lettori a muovere verso il supporto digitale.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[262,167,124,265],"class_list":["post-9830","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-agenda-digitale","tag-e-book","tag-editoria-online","tag-web-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Impennano gli eBook, comodi ed economici - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Impennano gli eBook, comodi ed economici. Contattaci per una partnership! 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