{"id":9851,"date":"2012-07-05T09:45:07","date_gmt":"2012-07-05T07:45:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=9851"},"modified":"2023-02-27T14:45:37","modified_gmt":"2023-02-27T14:45:37","slug":"ecommerce-tra-presente-e-rosee-prospettive-future","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-tra-presente-e-rosee-prospettive-future\/","title":{"rendered":"Ecommerce, tra presente e rosee prospettive future"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9854\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/07\/ecommercee-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Sempre pi\u00f9 <strong>social e interconnessi<\/strong>, votati all&#8217;upload di contenuti in rete, gli italiani ora sono attesi dalla sfida di <strong>colmare il gap sul fronte ecommerce<\/strong>. Rispetto alla media europea viaggiamo con percentuali di contrattazioni virtuali ancora basse, e ferme da diverso tempo. Questione di <strong>abitudine culturale<\/strong>, questione di strumenti informatici non ancora al passo con gli standard offerti dai principali stati europei. L&#8217;obiettivo non \u00e8 quello di raggiungere i paesi scandinavi, che in ambito di commercio elettronico rappresentano una vera e propria eccellenza. Pi\u00f9 realistico risulta invece <strong>puntare alla quota del 15%<\/strong> sulle vendite totali, ovvero l&#8217;indice medio comunitario.<\/p>\n<h3>Mentalit\u00e0 e investimenti strutturali<\/h3>\n<p>Al momento nel Belpaese siamo fermi a un indice del 5%, basso ma non misero. Sono soprattutto le piccole e medie imprese a registrare un importante &#8221;gap&#8221; nell&#8217;utilizzo del web per le vendite. A volte<strong> manca la mentalit\u00e0<\/strong>, a volte la volont\u00e0 e le risorse per sperimentare, a volte mancano le competenze.<br \/>\n<strong>Le prospettive sono per\u00f2 positive<\/strong> e i brand iniziano a cogliere le opportunit\u00e0 della Rete, segnale che sta prendendo corpo un cambio di mentalit\u00e0. Altro nodo fondamentale \u00e8 rappresentato dallo sviluppo delle infrastrutture, operazione di cui si sono presi carico l&#8217;<a title=\"Agenda Digitale\" href=\"https:\/\/www.artera.net\/it\/blog\/aspetti_economici\/i-programmi-dellagenzia-per-litalia-digitale\">Agenda Digitale<\/a> e i principali <a title=\"Vodafone Tlc\" href=\"http:\/\/www.joomlaprovider.it\/news.html?id=175\" target=\"_blank\" rel=\"noopener noreferrer\">operatori Tlc<\/a>. Per garantire piene potenzialit\u00e0 all&#8217;ecommerce l&#8217;Italia non pu\u00f2 prescindere da un <strong>servizio di banda larga diffuso<\/strong> su tutta la penisola, e in periodi brevi. Risolta questa pesante tara &#8211; che mette il Belpaese sullo stesso piano di aree periferiche come l&#8217;Europa orientale &#8211; si potr\u00e0 partire con grande slancio, e sfruttare tutte le opportunit\u00e0 della compravendita telematica.<\/p>\n<h3>Il commercio elettronico del domani<\/h3>\n<p>Ci attendiamo, come del resto si pu\u00f2 osservare gi\u00e0 in questa fase, uno<strong> scenario dalle innumerevoli sfaccettature<\/strong>. Imprese di grandi dimensioni, multinazionali, affiancate da una coltre di medi e\u00a0piccoli esercizi, pronti a competere sul mercato ciascuno con strategie differenti. A far la differenza possono essere gli investimenti, ma non necessariamente, servono anche <strong>inventiva, capacit\u00e0 di rischio<\/strong>, sensibilit\u00e0 al contesto e alla concorrenza. Per un mercato elettronico che aspira a\u00a0presentarsi vivace, dinamico e molto agguerrito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-9854\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/07\/ecommercee-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Sempre pi\u00f9 <strong>social e interconnessi<\/strong>, votati all&#8217;upload di contenuti in rete, gli italiani ora sono attesi dalla sfida di <strong>colmare il gap sul fronte ecommerce<\/strong>. Rispetto alla media europea viaggiamo con percentuali di contrattazioni virtuali ancora basse, e ferme da diverso tempo. Questione di <strong>abitudine culturale<\/strong>, questione di strumenti informatici non ancora al passo con gli standard offerti dai principali stati europei.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[234,72,35],"class_list":["post-9851","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-digital-divide","tag-e-commerce","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Ecommerce, tra presente e rosee prospettive future - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Ecommerce, tra presente e rosee prospettive future. Contattaci per una partnership! 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